Senior Digital Marketing Executive

Job Description

Title: Senior Digital Marketing Executive

Company Name: Biddabari

Vacancy: 2

Age: Na

Job Location: Dhaka (Kazipara)

Salary: Negotiable

Experience: --

Published: 2026-09-25

Application Deadline: 2026-10-25

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Context

This organization is Bangladesh's leading online platform for BCS, Bank, NTRCA, Primary, and Government Grade 11–20 exam preparation, and is part of a growing group of businesses including Biddabari (EdTech), Boibari, Prodhan.com, and Dotara.bd.

We are looking for a hands-on Senior Digital Marketing Executive/Digital Marketing Lead to lead our digital marketing team across all brands, with primary responsibility for driving enrollment and sales growth on Biddabari's EdTech platform. You will plan, execute, and optimize digital marketing strategies to drive brand awareness, qualified traffic, customer acquisition, and measurable sales growth.

The ideal candidate has strong leadership skills alongside deep, hands-on expertise in Meta Ads, Google Ads, and performance marketing — someone who can read raw campaign data, identify funnel leaks, calculate CAC/ROAS confidently, and make fast, profitable decisions. You will work closely with the Sales, Content, Creative, and Management teams across all brands to execute high-performing campaigns.

Job Responsibilities

• Lead and manage the digital marketing team across Biddabari, Boibari, Prodhan, and Dotara — setting priorities, KPIs, and reviewing team performance

• Own the digital marketing strategy for Biddabari, with primary responsibility for driving enrollment and revenue growth

• Plan, launch, and optimize Meta Ads and Google Ads campaigns across all brands to hit CAC and ROAS targets

• Build and manage full-funnel campaigns (Awareness → Lead → Purchase/Enrollment) and continuously improve conversion at each funnel stage

• Analyze channel-wise performance (Meta, Google Search, YouTube, SEO, Email/SMS/WhatsApp) and allocate budget for maximum profitability

• Plan and execute 30-day and quarterly campaign launch plans for new course/product launches, including unit economics and CAC targets

• Diagnose performance drops using raw campaign data (CPM, CTR, Frequency, CVR) and take corrective action quickly

• Run structured A/B tests and apply results to improve campaign performance

• Oversee tracking and attribution setup (Meta Pixel, CAPI, GA4, GTM) and resolve discrepancies between ad platforms, CRM, and payment gateway data

• Manage audience targeting, segmentation, retargeting, and Lookalike Audience strategies

• Drive SEO and organic growth initiatives to improve website visibility and reduce dependency on paid channels

• Guide organic social media strategy and brand presence across platforms, alongside paid campaigns

• Prepare and present clear, accurate, and actionable performance reports to management

• Coordinate with content, creative, sales, and academic teams across brands to align campaigns with business goals

• Stay updated on AI-powered marketing tools and apply them to improve efficiency and results

• T/A,Over time allowance,Performance bonus
• Salary Review: Yearly