Manager – Content Writer (SEO, HARO & Authority Backlinks)

Job Description

Title: Manager – Content Writer (SEO, HARO & Authority Backlinks)

Company Name: ChefOnline

Vacancy: 3

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• At least 7 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• At least 7 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, E-commerce

• 7+ years of experience in content marketing, brand management, or corporate communication
• Strong understanding of digital marketing, SEO, and social media strategy
• Excellent written and verbal communication skills
• Experience in managing teams and cross-functional collaboration
• Proficiency in analytics tools (Google Analytics, Search Console, Meta Insights, etc.)
• Strong project management and organizational skills

Overview

ChefOnline is a UK-based National Online Food Ordering Platform, officially recognised as a Google Partner Digital Marketing Agency, a Meta Business Partner under Agency Speciality and TikTok Business Partner. We empower restaurants and takeaways across the UK with online ordering, EPoS, and growth-focused digital marketing solutions

Job Overview

We are seeking a Manager – Content Writer to lead our content strategy with a strong focus on SEO performance, brand authority, and high-quality backlink acquisition (including HARO outreach).

This role will be responsible for creating and managing content that ranks on Google, earns authoritative backlinks, and drives measurable business growth.

Key Responsibilities

1. SEO Content Strategy & Leadership

• Develop and lead end-to-end SEO content strategy aligned with business objectives

• Plan and execute content calendars across blogs, landing pages, and service pages

• Conduct keyword research, topic clustering, and search intent analysis

• Ensure all content is optimised for on-page SEO and ranking performance

2. HARO & Authority Backlink Strategy

• Lead HARO (Help a Reporter Out) outreach campaigns to secure high-authority backlinks

• Identify and respond to relevant journalist queries with expert-level content

• Build relationships with media outlets, bloggers, and publishers

• Drive backlink acquisition through:

  • Digital PR

  • Guest posting

• Thought leadership contributions

• Track and report on domain authority growth and backlink profile

3. High-Converting Copywriting

• Oversee and produce content for:

• Lead generation funnels

• Landing pages & service pages

• Paid ads (Google & Meta)

• Website and campaign messaging

• Ensure all content aligns with conversion goals (CRO) and user intent

4. Content Production & Quality Control

• Manage and mentor content writers and junior team members

• Review, edit, and approve all content to maintain high editorial standards

• Ensure consistency in tone, brand voice, and messaging

• Leverage AI tools effectively while maintaining human quality and originality

5. Digital Marketing Collaboration

• Work closely with SEO, paid media, and design teams

• Align content with campaign strategies and lead funnels

• Support multi-channel marketing including:

• Social media

• Email campaigns

• Website optimisation

6. Performance Tracking & Optimisation

• Monitor performance using:

• Google Analytics (GA4)

• Google Search Console

• Ahrefs / SEMrush

• Track:

  • Organic traffic growth

  • Keyword rankings

  • Backlink acquisition

  • Conversion performance

• Continuously optimise content for better visibility and ROI

• Weekly 2 holidays
• Salary Review: Yearly
• Festival Bonus: 2