Manager (Brand Strategist and Content Creator)
Job Description
Title: Manager (Brand Strategist and Content Creator)
Company Name: Green University of Bangladesh (GUB)
Vacancy: 1
Age: at least 30 years
Location: Narayanganj (Rupganj)
Experience:
∎ At least 10 years
∎ The applicants should have experience in the following business area(s):University
Published: 9 May 2024
Education:
∎ Masters
∎ Minimum Master’s degree in any discipline, preferably in marketing, communications, or a related field.
∎ Minimum Master’s degree in any discipline, preferably in marketing, communications, or a related field.
Requirements:
Additional Requirements:
∎ Age at least 30 years
∎ Minimum of 10 years of experience in brand strategy, content creation, or a related role, with at least 5 years in a leadership position (e.g., Assistant Director).
∎ Strong understanding of branding principles, content marketing strategies, and digital marketing techniques.
∎ Excellent writing and editing skills, with the ability to craft compelling narratives.
∎ Proficiency in digital content creation tools and platforms, including Adobe Creative Suite and other related tools etc.
∎ Strategic mindset with the ability to analyze data, identify trends, and develop actionable insights.
∎ Creative thinker with a passion for storytelling and visual communication.
∎ Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
∎ Collaborative spirit with excellent interpersonal and communication skills.
∎ Minimum of 10 years of experience in brand strategy, content creation, or a related role, with at least 5 years in a leadership position (e.g., Assistant Director).
∎ Strong understanding of branding principles, content marketing strategies, and digital marketing techniques.
∎ Excellent writing and editing skills, with the ability to craft compelling narratives.
∎ Proficiency in digital content creation tools and platforms, including Adobe Creative Suite and other related tools etc.
∎ Strategic mindset with the ability to analyze data, identify trends, and develop actionable insights.
∎ Creative thinker with a passion for storytelling and visual communication.
∎ Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
∎ Collaborative spirit with excellent interpersonal and communication skills.
Responsibilities & Context:
∎ Developing Brand Strategies: Develop and implement brand strategies to strengthen GUB's brand identity and enhance brand awareness, aligned with the university's vision and mission.
∎ Market Research and Analysis: Conduct market research and analysis to identify opportunities for brand differentiation and growth.
∎ Collaboration with Internal Stakeholders: Collaborate closely with internal stakeholders, including Clubs, Admissions, student affairs, Center for Career Developments and Alumni Affairs, and different Departments, to develop branding initiatives supporting university goals and execute outreach programs showcasing GUB's unique offerings.
∎ Brand Guidelines Maintenance: Develop and maintain brand guidelines to ensure communication consistency.
∎ Brand Asset Oversight: Oversee the creation of brand assets, including logos, visual assets, brand guidelines, and collateral.
∎ Budget Planning: The brand manager collaborates with senior management to develop the brand's annual budget. This involves forecasting revenue, assessing expenses, and determining the resources required to achieve marketing goals.
∎ Expense Allocation: Once the budget is approved, the brand manager allocates funds to various marketing activities such as advertising, promotions, public relations, events, and research. They prioritize spending based on the brand's objectives and target audience.
∎ Cost Control: Brand managers monitor expenses closely throughout the year to ensure they stay within the allocated budget. They analyze spending patterns, identify cost-saving opportunities, and make adjustments as needed to avoid overspending.
∎ Vendor Management: Brand managers negotiate contracts and manage relationships with external vendors such as advertising agencies, media partners, and suppliers to optimize costs and ensure quality deliverables.
∎ Performance Tracking: Brand managers track the performance of marketing initiatives against predetermined metrics and KPIs. They assess the return on investment (ROI) of each expenditure to evaluate effectiveness and make data-driven decisions for future budget allocation.
∎ Forecasting and Reporting: Brand managers provide regular updates on budget utilization and performance to senior management and other stakeholders. They prepare financial reports, variance analysis, and forecasts to support decision-making processes.
∎ Adaptation and Optimization: Throughout the year, brand managers remain flexible and responsive to changes in the market, consumer behavior, and internal priorities. They reallocate funds as necessary to capitalize on emerging opportunities or address unforeseen challenges.
∎ Strategic Planning: Brand managers contribute to long-term strategic planning by providing insights into budget trends, competitive dynamics, and market opportunities. He participate in strategic discussions to align budgetary decisions with overall business objectives.
∎ Content Marketing Strategy: Develop and execute content marketing strategies to engage target audiences and drive brand engagement.
∎ Content Creation: Create high-quality, engaging content across various channels, including website, social media, email newsletters, annual reports, university newsletters, blogs, and print materials.
∎ Content Creation Management: Manage content creation initiatives from concept to completion, ensuring alignment with brand guidelines and strategic objectives.
∎ Cross-functional Collaboration: Collaborate with cross-functional teams to integrate brand messaging and content across all touch points.
∎ Coordination with Joint Registrar: Work closely in coordination with the Joint Registrar for Admission and Public Relations to align with project requirements and objectives.
∎ Job Context: The Manager (Brand Strategist and Content Creator) at GUB plays a pivotal role in enhancing the university's brand identity and engagement through strategic planning and content creation initiatives. The Manager develops and implements brand strategies aligned with GUB's vision and mission, conducts market research for brand differentiation, and collaborates with internal stakeholders to execute branding initiatives. Additionally, the Manager oversees brand asset creation, budget planning, expense allocation, and vendor management. With a focus on performance tracking and strategic planning, the Manager ensures continuous adaptation and optimization of brand efforts. Moreover, the Manager led the content marketing strategies and managed content creation across various channels to engage target audiences effectively.
∎ Job Responsibilities:
∎ Developing Brand Strategies: Develop and implement brand strategies to strengthen GUB's brand identity and enhance brand awareness, aligned with the university's vision and mission.
∎ Market Research and Analysis: Conduct market research and analysis to identify opportunities for brand differentiation and growth.
∎ Collaboration with Internal Stakeholders: Collaborate closely with internal stakeholders, including Clubs, Admissions, student affairs, Center for Career Developments and Alumni Affairs, and different Departments, to develop branding initiatives supporting university goals and execute outreach programs showcasing GUB's unique offerings.
∎ Brand Guidelines Maintenance: Develop and maintain brand guidelines to ensure communication consistency.
∎ Brand Asset Oversight: Oversee the creation of brand assets, including logos, visual assets, brand guidelines, and collateral.
∎ Budget Planning: The brand manager collaborates with senior management to develop the brand's annual budget. This involves forecasting revenue, assessing expenses, and determining the resources required to achieve marketing goals.
∎ Expense Allocation: Once the budget is approved, the brand manager allocates funds to various marketing activities such as advertising, promotions, public relations, events, and research. They prioritize spending based on the brand's objectives and target audience.
∎ Cost Control: Brand managers monitor expenses closely throughout the year to ensure they stay within the allocated budget. They analyze spending patterns, identify cost-saving opportunities, and make adjustments as needed to avoid overspending.
∎ Vendor Management: Brand managers negotiate contracts and manage relationships with external vendors such as advertising agencies, media partners, and suppliers to optimize costs and ensure quality deliverables.
∎ Performance Tracking: Brand managers track the performance of marketing initiatives against predetermined metrics and KPIs. They assess the return on investment (ROI) of each expenditure to evaluate effectiveness and make data-driven decisions for future budget allocation.
∎ Forecasting and Reporting: Brand managers provide regular updates on budget utilization and performance to senior management and other stakeholders. They prepare financial reports, variance analysis, and forecasts to support decision-making processes.
∎ Adaptation and Optimization: Throughout the year, brand managers remain flexible and responsive to changes in the market, consumer behavior, and internal priorities. They reallocate funds as necessary to capitalize on emerging opportunities or address unforeseen challenges.
∎ Strategic Planning: Brand managers contribute to long-term strategic planning by providing insights into budget trends, competitive dynamics, and market opportunities. He participate in strategic discussions to align budgetary decisions with overall business objectives.
∎ Content Marketing Strategy: Develop and execute content marketing strategies to engage target audiences and drive brand engagement.
∎ Content Creation: Create high-quality, engaging content across various channels, including website, social media, email newsletters, annual reports, university newsletters, blogs, and print materials.
∎ Content Creation Management: Manage content creation initiatives from concept to completion, ensuring alignment with brand guidelines and strategic objectives.
∎ Cross-functional Collaboration: Collaborate with cross-functional teams to integrate brand messaging and content across all touch points.
∎ Coordination with Joint Registrar: Work closely in coordination with the Joint Registrar for Admission and Public Relations to align with project requirements and objectives.
Skills & Expertise:
Compensation & Other Benefits:
∎ Medical allowance, Provident fund, Weekly 2 holidays, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Earned Leave Encashment &
∎ Shared Transport Service
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Narayanganj (Rupganj)
Read Before Apply:
Interested candidates should submit a resume, cover letter, and portfolio showcasing their branding and content creation work to this email: [email protected] . Please include "Manager (Brand Strategist and Content Creator) Application" in the subject line of your email.
Apply Procedure:
Email your CV:
∎ Send your CV to the given email [email protected] or Email your CV from My Bdjobs account
Company Information:
∎ Green University of Bangladesh (GUB)
∎ Purbachal American City, Kanchan, Rupganj, Narayanganj-1461, Dhaka, Bangladesh (Near to Government Purbachal New Town and Kanchan Bridge).
Address::
∎ Purbachal American City, Kanchan, Rupganj, Narayanganj-1461, Dhaka, Bangladesh (Near to Government Purbachal New Town and Kanchan Bridge).
Application Deadline: 24 May 2024
Category: Design/Creative
Source: bdjobs.com
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