Digital Marketing Specialist for Academic Citation & Research Visibility

Job Description

Title: Digital Marketing Specialist for Academic Citation & Research Visibility

Company Name: CHAYA GROUP

Vacancy: --

Age: Na

Job Location: Chattogram, Dhaka

Salary: Negotiable

Experience:

Published: 2024-11-16

Application Deadline: 2024-12-06

Education:

Qualifications:

• Proven experience in digital marketing or content distribution for academic or research-focused content.

• Strong understanding of academic platforms (Google Scholar, ResearchGate, Academia.edu, etc.) and citation management strategies.

• Experience working with content creators and research teams to develop citation-friendly research outputs.

• Knowledge of academic publishing practices and the tools used for citation tracking and management (e.g., ORCID, ResearchGate analytics).

• Strong analytical skills with the ability to derive actionable insights from data and improve strategy based on performance metrics.

• Excellent written and verbal communication skills, with the ability to collaborate effectively with academic researchers and external partners.

• Strong attention to detail, multitasking abilities, and the capacity to manage multiple projects efficiently.

• Ability to work independently and as part of a collaborative team.

• About Us:

We are a dynamic and growing team focused on advancing the visibility and citation impact of academic research. We are seeking a Digital Marketing Specialist with expertise in academic content distribution and citation strategies to help optimize our research’s online presence and citation profile.

This is a unique opportunity to contribute to impactful marketing strategies in a desk-based role, based in Chattogram or Dhaka.

We encourage both individual applicants and agencies with relevant expertise to collaborate with us on this project.

• Why Join Us:

This is an exciting opportunity to make a tangible impact on the visibility and citation of cutting-edge academic research. If you're passionate about leveraging digital marketing strategies to boost the citation impact of scholarly work, we'd love to hear from you!

• Key Responsibilities:
• Academic Citation Strategy Development: Design and implement strategies to increase the citation impact of our research, focusing on academic platforms such as Google Scholar, ResearchGate, Academia.edu, and other scholarly databases.
• Content Distribution for Research: Optimize research papers, articles, and other academic content for visibility and engagement on key academic platforms, ensuring proper indexing and citation management.
• Academic Networking & Engagement: Build relationships with academic publishers, researchers, and institutions to increase the reach and citations of our work.
• Platform-Specific Optimization: Ensure research is properly formatted and discoverable on academic platforms, focusing on metadata optimization, keyword usage, and aligning with academic citation standards.
• Backlink Strategy from Academic Sources: Develop and execute a strategy to acquire high-quality backlinks from academic journals, research publications, and authoritative educational websites.
• Data Analytics & Reporting: Use analytics tools to track performance metrics such as citations, visibility, and engagement on academic platforms, providing actionable insights for continuous improvement.
• Collaboration with Researchers & Content Teams: Work closely with researchers and content creators to ensure that academic publications are properly optimized for citations, referencing high-quality sources where relevant.
• Digital Campaigns for Research Visibility: Support digital marketing campaigns (including PPC) designed to drive awareness and citations of academic research, ensuring all efforts align with academic integrity and best practices.
• Stay Updated on Trends in Academic Publishing: Continuously monitor trends in academic publishing and citation strategies, integrating new tools and techniques to improve research visibility.
• Competitor Analysis for Research Impact: Conduct competitor analysis to identify new opportunities and refine strategies that enhance the visibility and citation count of research.

Compensation:

• Project-based compensation: Payment will be made upon completion of each

task/project.

• Competitive pay based on experience and the scope of each project.