Digital marketing officer

Job Description

Title: Digital marketing officer

Company Name: Shams Trade International

Vacancy: 01

Age: Na

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Wholesale, Trading or Export/Import

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): Wholesale, Trading or Export/Import

1. Digital Marketing and Stratergy development

• Develop and implement digital marketing strategies tailored to China-related health and education consultancy services.

• Conduct market research on audience interests, competitors, and trends in Chinese education and health-related programs.

• Set measurable goals for lead generation, website traffic, and engagement.

  2. Social Media Management

  • Manage and grow social media accounts (Facebook, Instagram, TikTok, YouTube, LinkedIn, WeChat, etc.).

  • Create content that promotes Chinese universities, medical programs, scholarships, and health consultation services.

  • Schedule posts, monitor engagement, and reply to messages and comments.

  • Run paid advertising campaigns on social media.

  3. Content Creation

• Write and design engaging digital content:

  • Posters, flyers, infographics

  • Social media posts

  • Blog articles and website content

  • Short promotional videos

• Ensure all content is accurate, appealing, and aligned with the

  center’s goals.

  4. Online Advertising & Campaign Management

• Manage Google Ads, Facebook Ads, TikTok Ads, and other relevant platforms.

• Monitor ad performance, optimize spending, and improve ROI.

• Analyze campaign results and prepare monthly reports.EssentialBachelor's degree in Marketing, Business, IT, Communications, or related field.Strong knowledge of digital marketing tools and platforms.Experience with social media management and content creation.Excellent communication and copywriting skills.Basic graphic design skills (Canva, Photoshop, etc.)Analytical mindset with the ability to interpret data.PreferredExperience in education consultancy or medical consultancy sector.Knowledge of Chinese universities and admission processes.Familiarity with SEO, SEM, and paid advertising campaigns.Required Skills & Qualifications