Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Nabir Group

Vacancy: 1

Age: 25 to 45 years

Job Location: Sylhet (Sylhet Sadar)

Salary: Negotiable

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

• Masters

• BS/MS degree in Digital marketing or a related field 

• 1 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

• Age 25 to 45 years

• Proven working experience and strong track record implementing successful digital marketing campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
• Experience with A/B and multivariate experiments Solid knowledge of website analytics tools e.g., Google Analytics and others modern web trends. 
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking 
• Up-to-date with the latest trends and best practices in online marketing and measurement

As a Digital Marketing Manager you will responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.

Responsibilities:

• Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
• Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
• Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
• Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
• Creating and implementing a social media policy and framework for the organisation
• Moderating all social media platforms including Twitter, Instagram and Facebook
• Managing the digital marketing budget, including allocating budgets across different channels and platforms
• Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
• Working closely with colleagues in sales and IT to ensure all activity is integrated
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  
• Identify trends and insights, and optimize spend and performance based on the insights 
• Brainstorm new and creative growth strategies 
• Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize user experience 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

Salary and others benefit will based on your experience.