Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Renix unani laboratories Ltd

Vacancy: --

Age: 27 to 45 years

Job Location: Dhaka (Naya Paltan)

Salary: Negotiable

Experience:

• 6 to 8 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies, Cosmetics/Toiletries/Personal Care, Healthcare/Lifestyle product

• Bachelor/Honors

• 6 to 8 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies, Cosmetics/Toiletries/Personal Care, Healthcare/Lifestyle product

• Age 27 to 45 years

About Us:

Renix Unani Laboratories Ltd. is a leading Unani medicine manufacturing company committed to providing innovative solutions that ensure the success of our clients. We are looking for an experienced digital marketer to join our team, who will effectively manage our marketing campaigns and make significant contributions to all aspects of the company's promotions and branding efforts.

Key Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic and enhance brand visibility.
• Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing.
• Manage all social media platforms, including content creation, scheduling, and engagement.
• Execute paid advertising campaigns (Google Ads, Facebook Ads, etc.) to boost lead generation and conversions.
• Stay updated with the latest digital marketing trends and best practices.
• Manage email marketing campaigns to nurture customer relationships and drive sales.
• Ensure alignment between digital marketing activities and overall business objectives.
• Strategy Development: Create and implement comprehensive digital marketing strategies to drive Sales and brand awareness in the Medicine & Foods Supplement sector.
• Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns, including Google ads, social media, email marketing, and content marketing.
• Performance Analysis: Monitor and analyze the performance of all digital marketing efforts, using tools like Google Analytics, Google Tag Manager, Facebook Fixel and other analytics platforms to track KPIs and ROI.
• Content Creation: Oversee the development of engaging and relevant content for any social media campaigns to attract and retain customers.
• Budget Management: Allocate and manage the digital marketing budget effectively, ensuring maximum ROI from marketing expenditures.
• Collaboration: Work closely with cross-functional teams, including sales and product development, to align marketing strategies with business objectives.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, adapting strategies accordingly.
• Social Responsibility: Engage in social activism initiatives that reflect the company’s values, promoting community involvement and positive impact.
• Continuous Improvement: Stay updated on industry trends, emerging technologies, and best practices to continually refine and enhance digital marketing strategies.
• Reporting: Prepare regular reports on campaign performance, insights, and recommendations for improvement to present to senior management.
• Our E-commerce Website: https://renixcare.com/