Job Description

Title: Business Development & Marketing Manager

Company Name: Shahabuddin Medical College & Hospital

Vacancy: 1

Age: 30 to 50 years

Job Location: Dhaka (Gulshan)

Salary: Tk. 30000 - 35000 (Monthly)

Experience:

• At least 7 years
• The applicants should have experience in the following business area(s): College, Hospital, Group of Companies

• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA) in Business Administration
• Master of Development Studies (MDS) in Business Studies

• At least 7 years
• The applicants should have experience in the following business area(s): College, Hospital, Group of Companies

• Age 30 to 50 years

1. Strategic Marketing & Branding

• Develop and implement annual marketing plans aligned with SMCH’s growth goals.
• Enhance hospital and medical college brand visibility through digital campaigns, PR, community outreach, and health awareness programs.
• Oversee advertising, promotional campaigns, and patient engagement activities across multiple channels (social media, traditional media, events, etc.).
• Monitor competitors’ marketing strategies and adjust SMCH’s positioning to gain a competitive edge.

2. Patient Acquisition & Service Promotion

• Design patient-focused campaigns to increase OPD, IPD, and diagnostic center footfall.
• Develop referral networks with physicians, clinics, and pharmacies.
• Build and manage loyalty programs, discount packages, and corporate healthcare cards.
• Track patient satisfaction surveys and feedback to ensure retention and repeat visits.

3. Business Development & Partnerships

• Identify and secure corporate contracts with companies, NGOs, embassies, and insurance providers for employee health packages.
• Develop collaborations with educational institutions for student recruitment and exchange programs.
• Drive partnership opportunities with diagnostic labs, pharmacies, and health-tech platforms.
• Work closely with the COO to identify new revenue streams (telehealth, specialty clinics, international collaborations, etc.).

4. Digital Transformation & Online Presence

• Manage hospital website, telehealth platform, and online appointment systems.
• Increase online visibility through SEO, content marketing, and digital campaigns.
• Collaborate with IT to integrate CRM and patient engagement tools.

5. Data, Research & Reporting

• Track KPIs: patient footfall, revenue growth, student admissions, campaign ROI, and customer acquisition costs.
• Prepare monthly, quarterly, and annual performance reports for management.
• Conduct market research and feasibility studies for new business opportunities.

6. Team Leadership & Cross-Functional Collaboration

• Lead the marketing & business development team (executives, digital marketers, designers, etc.).
• Work with doctors, academic staff, and management to align marketing strategies with operational goals.
• Train front-line staff on patient communication and service excellence.

Qualifications & Skills

• Master’s or Bachelor’s in Marketing, Business Administration, or related field (MBA preferred).
• 5–7 years of proven experience in healthcare, hospital, or service industry marketing.
• Strong knowledge of healthcare market dynamics in Bangladesh.
• Excellent communication, negotiation, and presentation skills.
• Digital marketing, CRM, and data analytics expertise.
• Ability to work in a fast-paced environment with strong results orientation.

KPIs (Key Performance Indicators)

• % growth in patient volumes (OPD, IPD, diagnostics).
• Increase in student enrollment numbers.
• No. of corporate contracts signed.
• ROI from marketing campaigns.
• Improvement in patient satisfaction & retention scores.

Organizational Chart & Reporting Lines

Top-Level Reporting

• Reports Directly To: Deputy Managing Director & COO
• Secondary Reporting (Matrix): Works closely with the Medical Director (clinical services) and the Principal of Medical College (academic services) for alignment.

Cross-Functional Coordination

• With OPD/Diagnostic Services:
  • Collaborates to design patient-centric promotional packages (discount cards, health camps, diagnostic offers).
  • Coordinates campaigns to increase daily patient footfall.
• With Academic Division (Medical College & Nursing Institute):
  • Supports student recruitment drives, career fairs, and admission campaigns.
  • Aligns branding with the academic prestige of SMCH.
• With Finance Department:
  • Works on pricing strategies, ROI calculations, and budget allocations for marketing activities.
• With HR & Training:
  • Conducts service excellence and patient-handling workshops for frontline staff.
• With IT / Telehealth Unit:
  • Integrates CRM, telehealth, and online appointment systems into marketing funnels.
• With Senior Leadership (Chairman / COO / Principal):
  • Provides market intelligence, quarterly business development reports, and strategic growth recommendations.

• Medical allowance,Mobile bill
• Salary Review: Yearly