Brand Manager (Digital Marketing & Content Creation)

Job Description

Title: Brand Manager (Digital Marketing & Content Creation)

Company Name: Ielts Masterclass & Study Abroad

Vacancy: 1

Age: Na

Job Location: Dhaka (Khilgaon)

Salary: Tk. 15000 - 20000 (Monthly)

Experience:

• At least 1 year
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service
• Freshers are also encouraged to apply.

• Bachelor/Honors

• At least 1 year
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service
• Freshers are also encouraged to apply.

Job Context: We are a reputed IELTS preparation and study abroad consultancy and an official British Council IELTS Registration Center.

We are looking for a creative and results-driven Brand Manager who can take full charge of our digital presence from video content and social media marketing to SEO and overall brand visibility.

Your role will be to increase awareness, attract more students to study IELTS at our center, and ensure maximum IELTS registration through our institute.

Job Responsibilities

• Develop and execute a comprehensive digital marketing strategy to increase brand visibility and student enrollment.
• Create, edit, and manage promotional and educational videos for social media and advertising.
• Design animated and motion graphic content that engages and informs potential students.
• Manage all social media platforms (Facebook, Instagram, YouTube, TikTok, etc.) with regular, high-quality posts and campaigns.
• Optimize our website and online content through effective SEO and keyword strategies.
• Plan and run targeted digital ads (Google Ads, Facebook Ads, Instagram promotions, etc.) to boost student leads.
• Track, analyze, and report marketing campaign performance to ensure continuous improvement.
• Collaborate with the academic and counselling teams to develop creative campaigns that highlight our IELTS success stories, student testimonials, and achievements.
• Ensure brand consistency across all marketing materials and communication channels.
• Research current market trends and competitor strategies to keep our brand ahead.