Brand Executive/Sr. Brand Executive, Strategic Brand Management (Biotech & Oncology)

Job Description

Title: Brand Executive/Sr. Brand Executive, Strategic Brand Management (Biotech & Oncology)

Company Name: Everest Pharmaceuticals Ltd.

Vacancy: --

Age: 24 to 30 years

Job Location: Dhaka (Tejgaon)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies

• MBBS / B. Pharm / M. Pharm (with minimum 3.5 GPA) from any reputed Public or Private University

• Candidates having MBA in marketing well get preference

• 1 to 3 years
• The applicants should have experience in the following business area(s): Pharmaceutical/Medicine Companies

• Age 24 to 30 years

• Proactive, innovative, team player and committed to deliver quality work on time

• Good knowledge in computer operation and Microsoft Office programs (Excel, PowerPoint, Word etc.)

• Good analytical, planning skills and multitasking ability

• Willing to travel anywhere in Bangladesh due to business purpose

• Experience: Minimum 1 year in PMD/SBMD of any reputed pharmaceuticals company.

• Experience to work with Hepatology/ Gastroenterology/ Oncology/ Hematology portfolio in any reputed Pharmaceuticals Company will get preference

• Analyzing product life cycle along with market opportunities and developing annual brand plan comprising innovative market creation or penetration strategies to ensure sustainable growth and attain market leadership of the assigned product range

• Converting strategies into creative and effective promotional mix/ tactics for helping and guiding the sales team to tap the opportunities and achieve targets

o   Continuously doing market research, competitors’ activity analysis and evaluating the effectiveness of own strategies and promotional plan as well as modifying/customizing them as per the market dynamics

• Preparing annual revenue and expense budget as well as monthly forecasting of assigned brands and portfolio

• Effectively communicating with the sales team using various media, providing training and direction to them to ensure that they are well-equipped with scientific and communication skills for improved in-clinic performance and excelling the execution of strategies

• Conducting meetings, scientific symposia, CMEs, and conferences and ensuring brand visibility in the target audience segment of the pharmaceutical industry, like - healthcare professionals, hospitals etc.

• Extensively analyzing the market, internal sales, and prescription data to monitor assigned brands’ health and build necessary market insights

• Doing field work across the country to gather firsthand knowledge about customers, competitors’ activities, effectiveness of our ongoing promotional materials and activities, current market need as well as building and maintaining relationship with key customers

• Arranging and providing academic and scientific support to the customers

• Identifying new products in segments of interest and ensuring successful launches of new products including pre-launch, launch and post-launch activities

• Carrying out any other task assigned by the management