Digital Marketing Strategy Lead

Job Description

Title: Digital Marketing Strategy Lead

Company Name: ACI PLC

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• 6 to 8 years
• The applicants should have experience in the following business area(s): Advertising Agency, Group of Companies

• Master of Business Administration (MBA)
• Master of Business Studies (MBS) in Marketing
• Bachelor of Business Administration (BBA)
• Bachelor of Business Studies (BBS) in Marketing

• Master`s/Bachelor`s degree in Marketing, Business Administration, Digital Media, or related field

• 6 to 8 years
• The applicants should have experience in the following business area(s): Advertising Agency, Group of Companies

WHAT YOU BRING

• 6-8 years in digital marketing/media from MNC/agency or large enterprise, with proven success managing large-scale digital campaigns.

• Advanced knowledge of digital advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads, DV360).

• Strong grasp of marketing analytics, attribution models, and ROI frameworks.

• Proficiency in dashboarding tools (Google Data Studio, PowerBI, Tableau).

• Experience in budget allocation and media efficiency optimization.

• Excellent stakeholder and vendor management skills.

• Ability to lead cross-functional projects in a matrix organization.

The Digital Marketing Strategy Lead will drive ACI`s growth by designing data-driven marketing strategies, building impactful digital campaigns, and ensuring alignment with global brand standards. This role will unlock new consumer engagement opportunities and position ACI brands as trusted and influential players in the digital marketplace.

We are looking for a committed & performance driven candidate for the following position in its Corporate Department:

Principle Accountabilities

• Develop and manage a unified digital marketing ecosystem across all group businesses.

• Establish group-wide digital media buying and governance standards.

• Oversee planning, execution, and optimization of paid media campaigns across Meta, Google, TikTok, and programmatic (DV360).

• Implement data-driven frameworks for ROI measurement, multi-touch attribution, and conversion tracking.

• Collaborate with brand, e-commerce, and product teams to align digital media with business objectives.

• Ensure cost efficiency in media buying and deliver YoY improvements in CPM, CPC, and ROAS.

• Identify and implement first-to-market opportunities with global partners (e.g., beta features, experimental ad formats).

• Train and mentor internal stakeholders on digital media best practices and measurement standards.

How You Lead

• Lead with vision by building a unified digital marketing ecosystem that connects all group businesses with clear, measurable objectives.

• Empower teams through mentorship and knowledge-sharing, enabling them to adopt global best practices and embrace continuous learning.

• Drive performance by using data-driven insights to optimize campaigns, ensure cost efficiency, and deliver sustainable growth.

• Foster collaboration and innovation by aligning brand, product, and e-commerce teams while leveraging emerging digital opportunities.

Job Location: ACI Centre