Digital Marketing Specialist & Media Buyer

Job Description

Title: Digital Marketing Specialist & Media Buyer

Company Name: BizNext Automation

Vacancy: 01

Age: Na

Job Location: Dhaka (Aftabnagar)

Salary: Tk. 30000 - 50000 (Monthly)

Experience: --

Published: 2026-09-28

Application Deadline: 2026-10-28

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Context & Key Responsibilities:

• Paid Media Strategy & Execution (Meta & Google):

  • Plan, launch, and manage scalable paid ad campaigns across Facebook, Instagram, Google Ads, and YouTube.

  • Define and refine target audiences using custom audiences, lookalikes, interest profiling, and retargeting strategies.

  • Optimize ad budgets daily to maximize Return on Ad Spend (ROAS) and minimize Customer Acquisition Cost (CAC).

• WhatsApp & Conversion Marketing:

  • Manage WhatsApp Business campaigns, automated messaging, broadcast broadcasts, and product catalog synchronization.

  • Drive customer engagement and direct conversion through WhatsApp and direct social media messaging channels.

• Conversion Tracking & Analytics:

  • Implement and maintain Facebook Pixel, Google Tag Manager, Conversion API (CAPI), and event tracking for website traffic.

  • Analyze website conversion funnels, track bounce rates, and suggest User Experience (UX) or promotional tweaks to optimize conversion rates.

• Campaign Optimization & Reporting:

  • Perform A/B testing on ad creatives, copy, landing pages, and audience segments.

  • Monitor performance metrics daily and generate weekly performance reports on ad spend, conversions, cost-per-click (CPC), and revenue generated.