Digital Marketing Manager – Super Shop

Job Description

Title: Digital Marketing Manager – Super Shop

Company Name: New Grameen Motors Ltd.

Vacancy: 01

Age: 26 to 45 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 6 years
• The applicants should have experience in the following business area(s): Chain shop, Super store

• Bachelor's/Master's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.

• Professional certifications in digital marketing will be an advantage.

• At least 6 years
• The applicants should have experience in the following business area(s): Chain shop, Super store

• Age 26 to 45 years
• Only Male

• 3–5 years of relevant experience in digital marketing, preferably in retail, super shop, FMCG, e-commerce, consumer goods, or a similar industry.

• Proven experience managing performance marketing campaigns and digital sales.

• Experience managing marketing teams and external agencies will be preferred.

Ronex Mart is looking for a dynamic and results-driven Digital Marketing Manager to lead and execute digital marketing strategies for our super shop business. The role will be responsible for increasing brand awareness, customer acquisition, online sales, customer engagement, and digital presence across social media, search engines, e-commerce platforms, and other digital channels.

The ideal candidate should have strong expertise in Facebook/Meta advertising, Google Ads, social media marketing, content strategy, SEO, analytics, customer acquisition, and e-commerce marketing, with a strong understanding of the retail/FMCG industry.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with Ronex Mart's business and sales objectives.

• Plan monthly and annual digital marketing campaigns for customer acquisition, sales, promotions, and brand building.

• Identify new digital channels, trends, and opportunities to increase customer reach and revenue.

• Manage and grow Ronex Mart's Facebook, Instagram, TikTok, YouTube, and other relevant social media platforms.

• Develop engaging content plans covering products, offers, seasonal campaigns, new arrivals, and brand communication.

• Manage social media calendars, campaigns, contests, influencer activities, and promotional content.

• Monitor customer comments, messages, reviews, and online feedback and coordinate appropriate responses.

• Plan, execute, and optimize campaigns through Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and other relevant platforms.

• Manage advertising budgets and ensure efficient ROAS, CPA, CPC, CTR, conversion rate, and customer acquisition cost.

• Conduct audience segmentation, A/B testing, retargeting, and campaign optimization.

• Track campaign performance and provide actionable recommendations.

• Develop digital strategies to increase online orders and revenue.

• Coordinate with the e-commerce/operations team to improve online product visibility, promotions, conversion, and customer experience.

• Support promotional campaigns around Ramadan, Eid, Puja, New Year, anniversary campaigns, payday campaigns, and other retail occasions.

• Lead the development of digital content including posts, reels, videos, promotional creatives, product content, and campaign materials.

• Work closely with graphic designers, video editors, photographers, agencies, and content creators.

• Ensure all digital communication is consistent with Ronex Mart's brand identity.

• Develop compelling promotional messages and customer-focused content.

• Develop and implement SEO strategies to improve website visibility and organic traffic.

• Coordinate website content, landing pages, product pages, blogs, and promotional pages.

• Monitor Google Analytics/Search Console and other digital performance tools.

• Identify opportunities to improve website traffic, engagement, and conversion.

• Develop digital customer engagement and retention initiatives.

• Support WhatsApp/SMS/email marketing, loyalty programs, remarketing, and customer database campaigns.

• Analyze customer behavior and develop targeted campaigns for different customer segments.

• Prepare weekly and monthly digital marketing performance reports.

• Track KPIs including reach, engagement, traffic, leads, online orders, revenue, ROAS, CAC, conversion rate, and customer retention.

• Lead and mentor the digital marketing team.

• Coordinate with creative agencies, media-buying agencies, influencers, technology partners, and other vendors.

• Mobile bill,Tour allowance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2