Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Global Wings

Vacancy: 01

Age: 22 to 35 years

Job Location: Dhaka

Salary: Tk. 40000 - 80000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Consulting Firms, Immigration and Education Consultancy Service, BPO/ Data Entry Firm, Multinational Companies, Manufacturing (FMCG), Direct Selling/Marketing Service Company, Software Company, Educational Technology (Edtech) Startup

• Bachelor/Honors

• At least 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Consulting Firms, Immigration and Education Consultancy Service, BPO/ Data Entry Firm, Multinational Companies, Manufacturing (FMCG), Direct Selling/Marketing Service Company, Software Company, Educational Technology (Edtech) Startup

• Age 22 to 35 years

• Minimum 3 years of relevant experience in digital marketing, including hands-on experience in paid advertising, campaign management, and lead generation.

• Previous experience in a managerial or team supervisory role will be preferred.

• Experience in education consultancy, international student recruitment, or a related service industry will be an added advantage.

Job Context

Globalwings, an established international education consultancy, is seeking a results-driven and creative Digital Marketing Manager to lead and strengthen its digital marketing operations.

The ideal candidate will take ownership of digital campaigns, paid advertising, content strategy, lead generation, and overall marketing performance. The role also involves supervising the marketing team, monitoring lead quality and counsellor follow-up activities, and ensuring that marketing investments generate measurable business results.

Key Responsibilities:

1. Develop and execute digital marketing strategies to increase brand visibility, leads, and conversions.

2. Manage Facebook/Instagram boosting, Meta Ads, Google Ads, and advertising budgets.

3. Monitor daily lead generation, lead quality, distribution, and conversion rates.

4. Track counsellors' lead follow-ups and conversion progress through CRM.

5. Plan and supervise social media content, graphics, videos, reels, and promotional campaigns.

6. Lead, monitor, and evaluate the marketing team's daily activities and performance.

7. Analyze campaign costs, lead performance, and ROI to optimize advertising results.

8. Oversee social media platforms, brand consistency, and university/event promotions.

9. Coordinate SEO, SEM, website updates, and overall digital growth.

10. Prepare regular marketing reports covering campaigns, expenses, leads, and team performance.

• Mobile bill
• Salary Review: Yearly

1. Festival Bonus

2. Career Growth Opportunities

3. Friendly and Professional Work Environment