Job Description

Title: Digital Marketing Executive

Company Name: Kraftwerk Technologies

Vacancy: 1

Age: 24 to 30 years

Location: Dhaka (DOHS Baridhara)

Salary: Tk. 30000 - 40000 (Monthly)

Experience:
∎ At least 3 years

Published: 14 Feb 2024

Education:
∎ Bachelor of Science (BSc) in Computer Science & Engineering, Bachelor of Business Administration (BBA) in Marketing

Requirements:

Additional Requirements:
∎ Age 24 to 30 years
∎ Educational Background:A bachelor's degree in marketing, business, communications, or a related field
∎ A bachelor's degree in marketing, business, communications, or a related field
∎ Digital Marketing Knowledge:A strong understanding of digital marketing principles, strategies, and tactics.Knowledge of various digital marketing channels, including social media, content marketing, email marketing, SEO, SEM (Search Engine Marketing), and PPC (Pay-Per-Click) advertising.
∎ A strong understanding of digital marketing principles, strategies, and tactics.
∎ Knowledge of various digital marketing channels, including social media, content marketing, email marketing, SEO, SEM (Search Engine Marketing), and PPC (Pay-Per-Click) advertising.
∎ Experience:A minimum of 2-3 years of practical experience in digital marketing. Experience with planning and executing digital marketing campaigns is highly valued.
∎ A minimum of 2-3 years of practical experience in digital marketing.
∎ Experience with planning and executing digital marketing campaigns is highly valued.
∎ Analytical Skills:Ability to analyze data and draw insights from various analytics tools. Familiarity with tools such as Google Analytics, Facebook Insights, or other analytics platforms.
∎ Ability to analyze data and draw insights from various analytics tools.
∎ Familiarity with tools such as Google Analytics, Facebook Insights, or other analytics platforms.
∎ SEO Skills:Understanding of search engine optimization (SEO) best practices. Knowledge of keyword research, on-page optimization, and backlink strategies.
∎ Understanding of search engine optimization (SEO) best practices.
∎ Knowledge of keyword research, on-page optimization, and backlink strategies.
∎ Social Media Management:Proficiency in managing and optimizing social media profiles.Familiarity with social media advertising platforms.
∎ Proficiency in managing and optimizing social media profiles.
∎ Familiarity with social media advertising platforms.
∎ Content Marketing:Strong writing and content creation skills.Ability to develop and execute content marketing strategies.
∎ Strong writing and content creation skills.
∎ Ability to develop and execute content marketing strategies.
∎ Email Marketing:Experience in creating and managing email marketing campaigns. Familiarity with email marketing tools and best practices.
∎ Experience in creating and managing email marketing campaigns.
∎ Familiarity with email marketing tools and best practices.
∎ Creativity:Creative thinking and the ability to come up with innovative ideas for marketing campaigns.Design skills or familiarity with graphic design tools may be a plus.
∎ Creative thinking and the ability to come up with innovative ideas for marketing campaigns.
∎ Design skills or familiarity with graphic design tools may be a plus.
∎ Communication Skills:Excellent written and verbal communication skills.Ability to communicate marketing strategies effectively to various stakeholders.
∎ Excellent written and verbal communication skills.
∎ Ability to communicate marketing strategies effectively to various stakeholders.
∎ Tech-Savvy:Comfortable with using various digital marketing tools and platforms. Willingness to stay updated on industry trends and emerging technologies.
∎ Comfortable with using various digital marketing tools and platforms.
∎ Willingness to stay updated on industry trends and emerging technologies.
∎ Adaptability:Willingness to adapt to changes in the digital landscape and industry trends.Ability to pivot strategies based on performance metrics and market dynamics.
∎ Willingness to adapt to changes in the digital landscape and industry trends.
∎ Ability to pivot strategies based on performance metrics and market dynamics.
∎ Educational Background:
∎ A bachelor's degree in marketing, business, communications, or a related field
∎ Digital Marketing Knowledge:
∎ A strong understanding of digital marketing principles, strategies, and tactics.
∎ Knowledge of various digital marketing channels, including social media, content marketing, email marketing, SEO, SEM (Search Engine Marketing), and PPC (Pay-Per-Click) advertising.
∎ Experience:
∎ A minimum of 2-3 years of practical experience in digital marketing.
∎ Experience with planning and executing digital marketing campaigns is highly valued.
∎ Analytical Skills:
∎ Ability to analyze data and draw insights from various analytics tools.
∎ Familiarity with tools such as Google Analytics, Facebook Insights, or other analytics platforms.
∎ SEO Skills:
∎ Understanding of search engine optimization (SEO) best practices.
∎ Knowledge of keyword research, on-page optimization, and backlink strategies.
∎ Social Media Management:
∎ Proficiency in managing and optimizing social media profiles.
∎ Familiarity with social media advertising platforms.
∎ Content Marketing:
∎ Strong writing and content creation skills.
∎ Ability to develop and execute content marketing strategies.
∎ Email Marketing:
∎ Experience in creating and managing email marketing campaigns.
∎ Familiarity with email marketing tools and best practices.
∎ Creativity:
∎ Creative thinking and the ability to come up with innovative ideas for marketing campaigns.
∎ Design skills or familiarity with graphic design tools may be a plus.
∎ Communication Skills:
∎ Excellent written and verbal communication skills.
∎ Ability to communicate marketing strategies effectively to various stakeholders.
∎ Tech-Savvy:
∎ Comfortable with using various digital marketing tools and platforms.
∎ Willingness to stay updated on industry trends and emerging technologies.
∎ Adaptability:
∎ Willingness to adapt to changes in the digital landscape and industry trends.
∎ Ability to pivot strategies based on performance metrics and market dynamics.

Responsibilities & Context:
∎ Developing and Implementing Digital Marketing Strategies:Identifying target audiences and devising digital campaigns that engage, inform, and convert prospects into customers.Developing and refining overarching digital marketing strategies aligned with the company's long-term goals.Conducting SWOT analysis and market research to identify new opportunities and threats.
∎ Identifying target audiences and devising digital campaigns that engage, inform, and convert prospects into customers.
∎ Developing and refining overarching digital marketing strategies aligned with the company's long-term goals.
∎ Conducting SWOT analysis and market research to identify new opportunities and threats.
∎ Social Media Management:Managing and growing the company's presence on various social media platforms.Creating and curating engaging content for social media.Monitoring and responding to social media comments, messages, and mentions.
∎ Managing and growing the company's presence on various social media platforms.
∎ Creating and curating engaging content for social media.
∎ Monitoring and responding to social media comments, messages, and mentions.
∎ Content Marketing:Developing and implementing content strategies that align with marketing goals.Creating and optimizing content for various digital channels, such as websites, blogs, and social media.
∎ Developing and implementing content strategies that align with marketing goals.
∎ Creating and optimizing content for various digital channels, such as websites, blogs, and social media.
∎ Search Engine Optimization (SEO):Conducting keyword research and optimizing website content to improve search engine rankings.Monitoring and analyzing website performance using SEO tools.
∎ Conducting keyword research and optimizing website content to improve search engine rankings.
∎ Monitoring and analyzing website performance using SEO tools.
∎ Email Marketing:Designing and executing email campaigns to nurture leads and engage existing customers.Analyzing email campaign performance and making recommendations for improvement.
∎ Designing and executing email campaigns to nurture leads and engage existing customers.
∎ Analyzing email campaign performance and making recommendations for improvement.
∎ Paid Advertising:Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and social media.Monitoring ad performance, adjusting budgets, and making recommendations for improvements.
∎ Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and social media.
∎ Monitoring ad performance, adjusting budgets, and making recommendations for improvements.
∎ Analytics and Reporting:Utilizing analytics tools to track and analyze the performance of digital marketing campaigns.Generating regular reports on key performance indicators (KPIs) and making data-driven recommendations.
∎ Utilizing analytics tools to track and analyze the performance of digital marketing campaigns.
∎ Generating regular reports on key performance indicators (KPIs) and making data-driven recommendations.
∎ Market Research:Conducting market research to identify trends, competitors, and opportunities.Staying informed about industry developments and emerging digital marketing trends.Proactively identifying and implementing emerging trends and technologies in digital marketing.Experimenting with new tools and strategies to maintain a competitive edge.
∎ Conducting market research to identify trends, competitors, and opportunities.
∎ Staying informed about industry developments and emerging digital marketing trends.
∎ Proactively identifying and implementing emerging trends and technologies in digital marketing.
∎ Experimenting with new tools and strategies to maintain a competitive edge.
∎ Collaboration with Cross-Functional Teams:Working closely with other departments, such as sales, product development, and customer service, to ensure marketing strategies align with overall business goals.Leading and mentoring junior members of the digital marketing team.
∎ Working closely with other departments, such as sales, product development, and customer service, to ensure marketing strategies align with overall business goals.
∎ Leading and mentoring junior members of the digital marketing team.
∎ Budget Management:Managing the digital marketing budget efficiently and making data-driven decisions to allocate resources effectively.
∎ Managing the digital marketing budget efficiently and making data-driven decisions to allocate resources effectively.
∎ Brand Management:Ensuring consistent brand messaging across all digital channels.Monitoring online reputation and addressing any issues or concerns.
∎ Ensuring consistent brand messaging across all digital channels.
∎ Monitoring online reputation and addressing any issues or concerns.
∎ Continuous Learning:Staying updated on the latest trends and technologies in digital marketing.Participating in training programs and conferences to enhance skills.
∎ Staying updated on the latest trends and technologies in digital marketing.
∎ Participating in training programs and conferences to enhance skills.
∎ Campaign Management:Overseeing end-to-end execution of digital campaigns, ensuring they align with strategic objectives.Optimizing campaigns for maximum ROI and efficiency.
∎ Overseeing end-to-end execution of digital campaigns, ensuring they align with strategic objectives.
∎ Optimizing campaigns for maximum ROI and efficiency.
∎ Conversion Rate Optimization (CRO):Identifying opportunities to enhance website and landing page conversion rates.Implementing A/B testing and user experience improvements.
∎ Identifying opportunities to enhance website and landing page conversion rates.
∎ Implementing A/B testing and user experience improvements.
∎ Customer Relationship Management (CRM):Integrating digital marketing efforts with CRM systems for improved lead nurturing and customer retention.Analyzing customer data to personalize marketing campaigns.
∎ Integrating digital marketing efforts with CRM systems for improved lead nurturing and customer retention.
∎ Analyzing customer data to personalize marketing campaigns.
∎ Marketing Automation:Implementing and managing marketing automation platforms for more efficient and personalized communication.Creating and optimizing automated workflows.
∎ Implementing and managing marketing automation platforms for more efficient and personalized communication.
∎ Creating and optimizing automated workflows.
∎ International Marketing:Developing and implementing strategies for global markets.Adapting campaigns for different cultures and languages.
∎ Developing and implementing strategies for global markets.
∎ Adapting campaigns for different cultures and languages.
∎ Risk Management:Identifying potential risks in digital marketing strategies and implementing mitigation plans.Staying informed about legal and ethical considerations in digital marketing.
∎ Identifying potential risks in digital marketing strategies and implementing mitigation plans.
∎ Staying informed about legal and ethical considerations in digital marketing.
∎ Vendor and Agency Management:Collaborating with external vendors and agencies to enhance the effectiveness of marketing campaigns.Negotiating contracts and managing relationships.
∎ Collaborating with external vendors and agencies to enhance the effectiveness of marketing campaigns.
∎ Negotiating contracts and managing relationships.
∎ Kraftwerk Technologies is looking for a dynamic candidate for its multifaceted Digital Marketing Executive role, who will not only be a strategic thinker, but someone who can lead and execute all aspects of digital marketing for the Company.
∎ Developing and Implementing Digital Marketing Strategies:
∎ Identifying target audiences and devising digital campaigns that engage, inform, and convert prospects into customers.
∎ Developing and refining overarching digital marketing strategies aligned with the company's long-term goals.
∎ Conducting SWOT analysis and market research to identify new opportunities and threats.
∎ Social Media Management:
∎ Managing and growing the company's presence on various social media platforms.
∎ Creating and curating engaging content for social media.
∎ Monitoring and responding to social media comments, messages, and mentions.
∎ Content Marketing:
∎ Developing and implementing content strategies that align with marketing goals.
∎ Creating and optimizing content for various digital channels, such as websites, blogs, and social media.
∎ Search Engine Optimization (SEO):
∎ Conducting keyword research and optimizing website content to improve search engine rankings.
∎ Monitoring and analyzing website performance using SEO tools.
∎ Email Marketing:
∎ Designing and executing email campaigns to nurture leads and engage existing customers.
∎ Analyzing email campaign performance and making recommendations for improvement.
∎ Paid Advertising:
∎ Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and social media.
∎ Monitoring ad performance, adjusting budgets, and making recommendations for improvements.
∎ Analytics and Reporting:
∎ Utilizing analytics tools to track and analyze the performance of digital marketing campaigns.
∎ Generating regular reports on key performance indicators (KPIs) and making data-driven recommendations.
∎ Market Research:
∎ Conducting market research to identify trends, competitors, and opportunities.
∎ Staying informed about industry developments and emerging digital marketing trends.
∎ Proactively identifying and implementing emerging trends and technologies in digital marketing.
∎ Experimenting with new tools and strategies to maintain a competitive edge.
∎ Collaboration with Cross-Functional Teams:
∎ Working closely with other departments, such as sales, product development, and customer service, to ensure marketing strategies align with overall business goals.
∎ Leading and mentoring junior members of the digital marketing team.
∎ Budget Management:
∎ Managing the digital marketing budget efficiently and making data-driven decisions to allocate resources effectively.
∎ Brand Management:
∎ Ensuring consistent brand messaging across all digital channels.
∎ Monitoring online reputation and addressing any issues or concerns.
∎ Continuous Learning:
∎ Staying updated on the latest trends and technologies in digital marketing.
∎ Participating in training programs and conferences to enhance skills.
∎ Campaign Management:
∎ Overseeing end-to-end execution of digital campaigns, ensuring they align with strategic objectives.
∎ Optimizing campaigns for maximum ROI and efficiency.
∎ Conversion Rate Optimization (CRO):
∎ Identifying opportunities to enhance website and landing page conversion rates.
∎ Implementing A/B testing and user experience improvements.
∎ Customer Relationship Management (CRM):
∎ Integrating digital marketing efforts with CRM systems for improved lead nurturing and customer retention.
∎ Analyzing customer data to personalize marketing campaigns.
∎ Marketing Automation:
∎ Implementing and managing marketing automation platforms for more efficient and personalized communication.
∎ Creating and optimizing automated workflows.
∎ International Marketing:
∎ Developing and implementing strategies for global markets.
∎ Adapting campaigns for different cultures and languages.
∎ Risk Management:
∎ Identifying potential risks in digital marketing strategies and implementing mitigation plans.
∎ Staying informed about legal and ethical considerations in digital marketing.
∎ Vendor and Agency Management:
∎ Collaborating with external vendors and agencies to enhance the effectiveness of marketing campaigns.
∎ Negotiating contracts and managing relationships.

Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (DOHS Baridhara)

Job Highlights:
∎ Kraftwerk Technologies Limited is an IT and IT-enabled service provider. Under one roof, businesses can obtain services like Application Development and Business Process Outsourcing.

Company Information:
∎ Kraftwerk Technologies
∎ House 152, Road 1, DOHS Baridhara, Dhaka-1206.
∎ www.kraftwerktech.com
∎ Kraftwerk Technologies is an upcoming Bangladesh-based IT Consulting & Services and Business Process Outsourcing Services firm with an vibrant team of in-house as well as on-call domain experts. Our services range from Custom Software Development, Digital Marketing and Digital Content Creation in our IT Services wing, to Data Solutions, Contact Center Solutions and Back Office Support Services in our BPO wing.

Address::
∎ House 152, Road 1, DOHS Baridhara, Dhaka-1206.
∎ www.kraftwerktech.com
∎ Kraftwerk Technologies is an upcoming Bangladesh-based IT Consulting & Services and Business Process Outsourcing Services firm with an vibrant team of in-house as well as on-call domain experts. Our services range from Custom Software Development, Digital Marketing and Digital Content Creation in our IT Services wing, to Data Solutions, Contact Center Solutions and Back Office Support Services in our BPO wing.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 14 Mar 2024

Category: IT/Telecommunication