Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Ekagra Health

Vacancy: 01

Age: At least 25 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, Hospital, Pharmaceutical/Medicine Companies, Direct Selling/Marketing Service Company, Clinic, Medical Equipment, Healthcare/Lifestyle product, Healthcare Startup, Advertising Technology (AdTech) Startup

Published: 2026-08-11

Application Deadline: 2026-09-10

Education:

• Bachelor of Business Administration (BBA)
• Bachelor of Business Studies (BBS)
• Bachelor of Science (Pass)
• Bachelor of Science (BSc)
• Bachelor/Honors

• Professional certifications in Google Ads, Google Analytics, SEO, Meta Ads, or Digital Marketing will be considered an advantage.

Requirements:

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, Hospital, Pharmaceutical/Medicine Companies, Direct Selling/Marketing Service Company, Clinic, Medical Equipment, Healthcare/Lifestyle product, Healthcare Startup, Advertising Technology (AdTech) Startup

Skills Required: Content Marketing,Digital Marketing (Social Media Marketing),Digital Marketing Campaign,Google Ads,Google analytics,meta ads campaign,Meta Marketing,Search Engine Marketing (SEM),Search Engine Optimization (SEO),SEO and Digital Marketing

Additional Requirements:

• Age At least 25 years

Experience Requirements:

1. Minimum 2 years of practical experience in digital marketing, performance marketing, SEO, or social media marketing.

2. Experience working in a digital marketing agency, healthcare organization, hospital, or service-based business will be an advantage.

Required Skills:

1. Strong practical knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Marketing, YouTube Content Marketing, and TikTok Marketing.

2. Understanding of Meta’s AI-driven ad delivery system, including Andromeda and Advantage+ campaigns.

3. Hands-on experience with GA4, Google Search Console, Google Tag Manager, Meta Ads Manager, and Meta Events Manager.

4. Ability to manage campaign budgets and optimize campaigns based on data.

5. Knowledge of website traffic analysis, conversion tracking, remarketing, and lead-generation funnels.

6. Familiarity with Meta Pixel, Conversion API, UTM tracking, and event configuration.

7. Ability to use AI and automation tools responsibly for marketing research, content workflows, reporting, and productivity.

8. Strong analytical, problem-solving, communication, and reporting skills.

9. Experience with Google Business Profile and Local SEO.

10. Basic understanding of landing-page optimization and conversion rate optimization.

11. Experience using Looker Studio, CRM systems, and other marketing automation tools.

Responsibilities & Context:

• Plan, execute, monitor, and optimize digital marketing campaigns across Meta, Google, LinkedIn, YouTube, and TikTok.

• Manage Meta Ads campaigns across Facebook and Instagram, including lead generation, awareness, engagement, traffic, remarketing, and conversion campaigns.

• Apply an up-to-date understanding of Meta’s Andromeda and Advantage+ AI-driven advertising ecosystem, including diversified creative testing, audience signals, campaign structure, and performance optimization.

• Plan and manage Google Search, Display, Performance Max, YouTube, and Remarketing campaigns.

• Conduct keyword research and implement SEO and SEM strategies to improve website ranking, organic traffic, and lead generation.

• Manage on-page, off-page, technical, content, and local SEO activities.

• Develop and execute marketing strategies for LinkedIn, YouTube, and TikTok.

• Monitor campaign and website performance using Meta Ads Manager, Meta Events Manager, GA4, Google Search Console, Google Tag Manager, and other analytics tools.

• Track and analyze KPIs such as CPL, CPA, CPC, CTR, conversion rate, lead quality, and ROAS.

• Prepare weekly and monthly performance reports with insights, findings, and recommended actions.

• Conduct A/B testing of creatives, ad copies, audiences, landing pages, campaign objectives, and offers.

• Work closely with the content, design, video, website, and call centre teams to ensure campaigns are properly executed and leads are followed up effectively.

• Use AI tools and marketing automation platforms for research, content assistance, reporting, lead nurturing, workflow automation, and campaign optimization.

• Set up and verify conversion tracking through Meta Pixel, Conversion API, GA4 events, and Google Tag Manager.

• Conduct competitor analysis, audience research, trend analysis, and campaign budget planning.

• Maintain accurate campaign documentation, dashboards, reports, and performance records.

• Ensure that all digital content and advertisements comply with platform policies, healthcare communication standards, and organizational guidelines.

• Perform other digital marketing-related responsibilities assigned by the management.

Job Other Benifits:

* Festival bonuses and other benefits will be provided according to company policy.

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Both Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

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