Social Media Manager

Job Description

Title: Social Media Manager

Company Name: Tinkonna Fashion

Vacancy: 01

Age: Na

Job Location: Dhaka (Banarasi Polli, Mirpur 10)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Textile, Boutique/ Fashion, E-commerce Startup, Advertising Technology (AdTech) Startup
• Freshers are also encouraged to apply.

• HSC

• At least 2 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Textile, Boutique/ Fashion, E-commerce Startup, Advertising Technology (AdTech) Startup
• Freshers are also encouraged to apply.

• Only Female

The Social Media Manager will be responsible for building and managing the company’s online presence across Facebook, YouTube, and the company website. This role is both creative and technical: the person will plan and create content, take and edit product photos and videos, publish them on different platforms, and ensure that the company’s digital image is professional, consistent, and attractive to customers. As the company grows, this position is expected to become a key role within a larger digital department.

Key Responsibilities & Context

• Plan, create, and manage content for the company’s Facebook page, YouTube channel, and website in line with the company’s brand and marketing goals.
• Develop and maintain a simple content calendar for regular posts, campaigns, new product launches, and promotions.
• Take high-quality photos and short videos of products/goods, ensuring they highlight key features and look visually appealing.
• Use Adobe Illustrator, Adobe Photoshop, and Adobe Premiere Pro to design social media creatives, edit photos, and edit videos at a professional level.
• Edit photos (cropping, colour correction, background cleanup, resizing for web and social media) using Adobe Photoshop.
• Create banners, thumbnails, posters, and other graphics using Adobe Illustrator/Photoshop that match the company’s brand identity.
• Edit and produce short- and long-form videos for Facebook and YouTube using Adobe Premiere Pro, including cuts, transitions, basic effects, text overlays, and audio adjustments.
• Upload and publish content on all relevant platforms, including writing engaging captions, product descriptions, and titles that are clear and customer-friendly.
• Ensure all online product information (price, specification, offers, availability) is accurate and up to date before publishing.
• Regularly update website banners, featured products, and promotional sections, working with the relevant internal teams or web developer as needed.
• Monitor comments, messages, and basic customer inquiries on social media and route any complex issues to the appropriate department or manager.
• Track basic performance metrics such as reach, views, engagement, follower growth, and website visits, and provide simple weekly/monthly summaries to management.
• Suggest improvements in content type, posting time, and creative approach based on performance data and customer feedback.
• Organise and maintain a structured library of digital assets (photos, videos, design files) and ensure important files are backed up.
• Handle basic PC-related tasks and troubleshooting related to content creation (file management, storage issues, and software-related issues).
• Prepare simple documents, reports, and spreadsheets related to campaigns and performance; proficiency in MS Word and MS Excel will be considered an added advantage.
• Stay informed about current trends in social media, design, and content formats and recommend new ideas that can strengthen the company’s online presence.

• Salary Review: Yearly
• Festival Bonus: 2