Experience
- 5 to 7 years
- The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, E-commerce, Healthcare/Lifestyle product, Hospital
Education
- Bachelor of Social Science (BSS) in Mass Communication & Journalism
- Master of Arts (MA) in English
- Bachelor of Business Administration (BBA) in Marketing
Requirements
- 5 to 7 years
- The applicants should have experience in the following business area(s): Cosmetics/Toiletries/Personal Care, E-commerce, Healthcare/Lifestyle product, Hospital
Skills Required
Additional Requirements
- Age At least 24 years
Educational & Experience Requirements
Education: Bachelor’s or Master’s degree in Marketing, English, Mass Communication, Journalism, Media Studies, or a related field.
Experience: Minimum 5 years of hands-on experience in content strategy and copywriting, with a proven track record of campaign ownership in a senior role.
Industry Preference: Skincare, cosmeceuticals, healthcare, beauty, wellness, or service-based brand experience is strongly preferred.
Portfolio Requirement: A bilingual (Bangla & English) writing portfolio showcasing successful multi-channel campaign samples is mandatory.
Required Competencies:
Strategic Thinking & Consumer Psychology: Deep understanding of buyer behavior, pain points, and decision-making triggers.
Bilingual Copywriting: Exceptional fluency and persuasive writing capability in both Bangla and English.
Creative Storytelling & Scriptwriting: Strong narrative structuring skills for long-form, short-form, and ad video scripts.
Platform-Native Writing & SEO: Familiarity with social search, keyword placement, and channel-specific algorithms.
Conversion Communication: Mastery over sales funnels, direct-response copy, and lead-generation messaging.
Editorial Discipline: High attention to detail, proofreading accuracy, thorough research ability, and strict adherence to deadlines.
AI Tool Integration: Proficiency in leveraging AI-assisted ideation tools while preserving human judgment, brand authenticity, and original creative execution.
Responsibilities & Context
Job Purpose:
To develop and execute strategic content plans and compelling brand narratives that strengthen Bio-Xin’s brand positioning, enhance audience engagement, and drive customer acquisition and conversion. The role is responsible for creating impactful, science-backed, and audience-centric content across digital platforms, ensuring consistent brand voice, effective campaign execution, and continuous content optimization through performance analytics and audience insights.
Key Responsibilities
1. Content Strategy & Planning
Develop monthly, quarterly, and campaign-based content strategies and editorial calendars.
Define content pillars, formats, and frequencies tailored by audience segment, skin concern, funnel stage, and platform.
Build integrated messaging architectures for product launches, clinical treatments, doctor features, branch expansions, and seasonal campaigns.
Analyze content gaps, competitor activities, search trends, and audience queries to identify new engagement opportunities.
2. Copywriting & Storytelling
Write compelling captions, headlines, hooks, CTAs, carousel copy, landing-page copy, video scripts, and ad copy in both Bangla and English.
Translate complex skincare science and clinical treatment information into clear, relatable, and persuasive language.
Transform customer reviews, founder journeys, doctor expertise, and brand milestones into authentic and emotional brand stories.
Plan short-form video content structures—focusing on the first 3-second hooks, mid-video retention techniques, and conversion-focused calls to action.
3. Campaign Development
Conceptualize the "Big Idea" for product launches, treatment promotions, branch openings, seasonal offers, and brand awareness initiatives.
Build structured campaign sequences following the model: Teaser → Reveal → Education → Proof → Conversion → Retargeting.
Prepare comprehensive creative briefs, key message frameworks, visual directions, mandatory copy guidelines, and platform adaptations.
4. Quality Assurance & Brand Voice Management
Maintain and update the Bio-Xin tone of voice, medical terminology, product claim guidelines, and brand style guide.
Conduct thorough copy reviews and final proofreading for graphics, video scripts, doctor features, and influencer content.
Collaborate closely with the Medical Content Specialist for clinical accuracy and the Community Team for audience relevance.
5. Performance Optimization
Plan and execute A/B testing for hooks, captions, thumbnails, CTAs, and content formats.
Extract actionable insights from content performance analytics and integrate key learnings into future calendars.
Re-package, repurpose, and scale high-performing content across multiple channels.
Job Other Benifits
- Salary Review: Yearly
- Festival Bonus: 2
- Competitive salary
- Career growth opportunities
- Professional learning and development
- Friendly and collaborative work environment
- Opportunity to work with one of Bangladesh's leading skincare and aesthetic brands