Innovative/Digital Marketing Manager
Job Description
Title: Innovative/Digital Marketing Manager
Company Name: iSTEMBD
Vacancy: --
Location: Dhaka (Mirpur)
Published: 29 Apr 2024
Education:
∎ Bachelor's degree or higher in Marketing, Digital Marketing, Communications, or a related field.
∎ Bachelor's degree or higher in Marketing, Digital Marketing, Communications, or a related field.
Requirements:
Additional Requirements:
∎ Previous experience in digital marketing, social media management, or content creation, preferably in the education sector.
∎ Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and content management systems (CMS).
∎ Strong creative, analytical, and problem-solving skills.
∎ Excellent communication, interpersonal, and project management skills.
∎ Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
∎ The Innovative/Digital Marketing Manager of iSTEM English Medium School will play a key role in shaping the school's online presence, driving brand awareness, and attracting prospective students through innovative digital marketing strategies.
∎ Previous experience in digital marketing, social media management, or content creation, preferably in the education sector.
∎ Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and content management systems (CMS).
∎ Strong creative, analytical, and problem-solving skills.
∎ Excellent communication, interpersonal, and project management skills.
∎ Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
∎ The Innovative/Digital Marketing Manager of iSTEM English Medium School will play a key role in shaping the school's online presence, driving brand awareness, and attracting prospective students through innovative digital marketing strategies.
Responsibilities & Context:
∎ iSTEM English Medium School is a leading educational institution dedicated to providing quality education integrated with Science, Technology, Engineering, and Mathematics (STEM) along with English language proficiency. Located in Dhaka, Bangladesh, iSTEM aims to nurture critical thinking, creativity, and character development among its students.
∎ Position Overview:
∎ The Innovative/Digital Marketing Manager of iSTEM English Medium School will be responsible for developing and executing innovative marketing strategies to enhance the school's brand visibility, attract prospective students, and engage with the community. Reporting to the Chief Operating Officer (COO), the Marketing Manager will leverage digital channels, social media platforms, and creative campaigns to promote iSTEM's unique value proposition and educational offerings.
∎ Key Responsibilities:
∎ Digital Marketing Strategy:
∎ Develop and implement digital marketing strategies to increase brand awareness, website traffic, and lead generation.
∎ Identify target audiences, market segments, and key performance indicators (KPIs) to guide marketing efforts.
∎ Content Creation and Management:
∎ Create compelling content, including website copy, blog posts, social media posts, videos, and infographics, to engage with the target audience and showcase iSTEM's educational programs and initiatives.
∎ Manage content calendars, editorial schedules, and content distribution channels to ensure consistent messaging and brand voice.
∎ Social Media Management:
∎ Manage iSTEM's social media presence across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
∎ Develop and execute social media campaigns, contests, and promotions to increase follower engagement and brand visibility.
∎ Website Optimization:
∎ Optimize the school's website for search engines (SEO) to improve organic visibility and ranking.
∎ Monitor website performance, user experience, and conversion rates to identify areas for improvement and optimization.
∎ Digital Advertising and Paid Media:
∎ Plan and execute digital advertising campaigns, including pay-per-click (PPC) ads, display ads, and social media ads, to reach target audiences and drive traffic to the website.
∎ Monitor advertising performance, analyze metrics, and optimize campaigns for maximum return on investment (ROI).
∎ Data Analysis and Reporting:
∎ Track, analyze, and report on key marketing metrics, including website traffic, social media engagement, lead generation, and conversion rates.
∎ Use data insights to inform marketing decisions, identify trends, and optimize marketing strategies for effectiveness.
Employment Status: Full Time
Job Location: Dhaka (Mirpur)
Read Before Apply:
Interested candidates should submit a resume/CV and cover letter detailing their qualifications, relevant experience, and interest in the Innovative/Digital Marketing Manager position at iSTEM English Medium School to [email protected]. Applications will be reviewed on a rolling basis until the position is filled.
Company Information:
∎ iSTEMBD
∎ Avenue-01, House #14, Section-02, Mirpur, Dhaka.
∎ The iSTEM-BD (Invigorating Science Technology Engineering and Mathematics) program was established in 2017 to create a program that allowed high school/college students interested in science a chance to meet other like-minded students and to participate in enrichment activities normally not available through normal school programs. Aim for innovative learning platforms is to explore different teaching and learning strategies and apply within.
Address::
∎ Avenue-01, House #14, Section-02, Mirpur, Dhaka.
∎ The iSTEM-BD (Invigorating Science Technology Engineering and Mathematics) program was established in 2017 to create a program that allowed high school/college students interested in science a chance to meet other like-minded students and to participate in enrichment activities normally not available through normal school programs. Aim for innovative learning platforms is to explore different teaching and learning strategies and apply within.
Application Deadline: 29 May 2024
Category: Education/Training
Source: bdjobs.com
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