Executive / Senior Executive (Digital Marketing – AI Products & SaaS)

Job Description

Title: Executive / Senior Executive (Digital Marketing – AI Products & SaaS)

Company Name: Babylon Resources Limited

Vacancy: 2

Age: 21 to 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At most 3 years
• The applicants should have experience in the following business area(s): Software Company
• Freshers are also encouraged to apply.

• At most 3 years
• The applicants should have experience in the following business area(s): Software Company
• Freshers are also encouraged to apply.

• Age 21 to 30 years

• 1 to 3 years of hands-on experience in performance marketing, growth marketing, or digital campaign management.

• Direct experience running campaigns for AI applications, SaaS platforms, mobile apps, or digital tech products is strongly preferred.

• Fresh graduates with proven portfolio projects, internship experience in tech growth marketing, and demonstrable.

• AI tool proficiency are also encouraged to apply.

• AI Tool Proficiency: Hands-on daily familiarity with modern AI tools (ChatGPT, Claude, image/video generation tools, AI copywriting and automation platforms) to accelerate content workflows.

• Performance Ads Expertise: Practical experience setting up and managing targeted campaigns in Meta Ads Manager and Google Ads.

• Analytical Mindset: Comfortable interpreting web analytics, user drop-off points, attribution models, and ROI metrics.

• Communication Skills: Excellent written and oral English communication skills with the ability to write crisp, persuasive tech copy; strong Bengali communication for regional audience engagement.

• Technical Familiarity: Conceptual understanding of how SaaS user funnels, APIs, lead magnets, and conversion tracking pixels work.

• Self-driven, eager to experiment with emerging growth tactics, and adaptable in a fast-paced product environment.

• Campaign Strategy & Execution: Plan, build, and optimize multi-channel performance marketing campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn to acquire users/subscribers for proprietary AI-driven software products.

• AI Product Positioning & Copywriting: Translate complex AI capabilities, automation features, and machine learning use-cases into clear, benefit-driven marketing copy for ad creatives, landing pages, email workflows, and promotional collateral.

• Content & Social Media Growth: Manage social media presences, write engaging thought-leadership posts, produce product feature breakdowns, and run organic outreach campaigns targeting tech adopters, businesses, and digital creators.

• Funnel & Conversion Rate Optimization (CRO): Monitor full-funnel digital metrics (impressions, CTR, CPC, CAC, sign-ups, free-to-paid conversion rates) and continuously A/B test ad hooks, landing page copies, and call-to-actions.

• Creative Collaboration & Production: Work closely with UI/UX designers, video editors, and product developers to produce product walkthrough videos, short-form reels/tutorials, infographics, and interactive demos.

• Email & In-App Marketing: Design automated email onboarding sequences, retention drips, monthly feature update newsletters, and re-engagement campaigns using automation platforms.

• Market & Competitor Tracking: Monitor global and local trends across generative AI, conversational AI, and software automation tools to identify fresh campaign angles, audience segments, and keyword gaps.

• Performance Reporting: Track, analyze, and present weekly and monthly digital marketing performance reports using Google Analytics 4 (GA4), platform ad managers, and CRM attribution tools.

• Salary Range: Negotiable (Commensurate with skills and portfolio)

• Festival Bonus: 2 Festival Bonuses annually

• Facilities: Lunch and evening snacks provided at the office

• Congenial, innovative, and tech-driven working culture