Job Description
Title: Executive - Brand Activation
Company Name: Miniso Bangladesh Ltd.
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
Experience Requirements:
∎ 1 to 2 year(s)
∎ The applicants should have experience in the following area(s):
Brand Activation, Brand Communication, Brand Management, Brand Planning/ Development, Branding
∎ Freshers are also encouraged to apply.
Job Responsibilities:
∎ Managing branding plan as yearly for Miniso aligning with activities initially with the marketing & communications department. Constant communication with top Management, other departments, franchisees and relevant vendors.
∎ Developing strong branding and media strategies month on month to drive demand; Enhance awareness & visibility.
∎ Addressing all Brand partnerships/Collaboration prospects, aligned with other operational department’s coordination.
∎ Working closely on the strategic brand planning & design for Bangladesh market along with the Top management member as well as liaison with in place expats from Miniso Global team.
∎ Streamline and connect the agency with Miniso as a middle person for branding and various campaigns, promotion, printing purposes.
∎ Work closely with agency for branding strategies, designs and communications in regards to brand establishment of Miniso.
∎ Prepare, analyse & submit Comprehensive Brand Plan to Line Supervisor for any particular Store as per Supervisor's direction weekly/ fortnightly/ monthly for Miniso .
∎ He/she will ensure category wise branding & activation plan with necessary budgets and analysis for Miniso . Execute the plan with necessary management approval and finish the campaign within timeline with proper follow up and update.
∎ Planning, Managing all sponsorship or collaboration events, campaigns, branding and public relations.
∎ Manage external parties during brand campaigns, like Models, Print Vendors, Franchisees, Newspaper Companies and Video team.
∎ Lead, communicate, collaborate and ensure the brand campaign management with all Franchisee partners to ensure uniform Brand language for all Miniso store.
∎ He/she must submit Footfall Comparison report in accordance to various promotions such as SMS marketing, banner, leaflet, brochure etc.
∎ Design & place necessary sticker, posters, visuals, POP & other materials inside the store maintaining Miniso standard within given timeline.
∎ Arrange campaign like press interviews, seminars trade shows, TV Interviews, loyalty programs, sponsorship activity for branding purpose
Additional Requirements:
∎ Age 24 to 30 years
∎ Both males and females are allowed to apply
∎ Must be able to work under pressure, smooth negotiation ability with internal and external customer. Multi-function skill is pre-requisite criteria for this position.
∎ Good computer literacy in MS Office (Word, Excel, PowerPoint, Access, Outlook etc.) applications. Must be proficient in using graphics design software.
∎ Must have good communication skills in Bengali & English
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other Benefits as per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 16 Nov 2023
Company Information:
∎ 17 Oct 2023
∎ Miniso Bangladesh Ltd.
∎ Address : Lotus Kamal Tower (Level-8), 57 Joar Sahara, Nikunja-2, Khilkhet, Dhaka-1229
Category: All Categories
: Candidates are to apply by posting their updated resume and attached photo’s through bdjobs online job application.
