Digital Marketing & Design Expert

Job Description

Title: Digital Marketing & Design Expert

Company Name: Speedaf Logistics Bangladesh Limited

Vacancy: Not specific

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing

Job Responsibilities:
∎ Research advertising trends
∎ Research competitors' pricing and products
∎ Decide on appropriate placement of ads
∎ Determine what content will reach customers
∎ Develop projects to create content
∎ Publish digital marketing content online
∎ Media Marketing
∎ Leads Generations
∎ Social Media Branding
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
∎ Design, build and maintain our social media presence
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Brainstorm new and creative growth strategies
∎ Plan, execute, and measure experiments and conversion tests
∎ Collaborate with internal teams to create landing pages and optimize user experience
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
∎ Instrument conversion points and optimize user funnels
∎ Collaborate with agencies and other vendor partners
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
∎ Study design briefs and determine requirements
∎ Schedule projects and define budget constraints
∎ Conceptualize visuals based on requirements
∎ Prepare rough drafts and present ideas
∎ Develop illustrations, logos and other designs using software or by hand
∎ Use the appropriate colors and layouts for each graphic
∎ Work with copywriters and creative director to produce final design
∎ Test graphics across various media
∎ Amend designs after feedback
∎ Ensure final graphics and layouts are visually appealing and on-brand

Additional Requirements:
∎ Age at most 30 years
∎ Both males and females are allowed to apply
∎ Proven graphic designing experience
∎ A strong portfolio of illustrations or other graphics
∎ Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
∎ A keen eye for aesthetics and details
∎ Excellent communication skills
∎ Ability to work methodically and meet deadlines
∎ Degree in Design, Fine Arts or related field is a plus
∎ BS/MS degree in marketing or a related field
∎ Proven working experience in digital marketing
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Experience in setting up and optimizing Google Adwords campaigns
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement

Salary: Negotiable

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 21 Feb 2022

Company Information:
∎ 22 Jan 2022
∎ Speedaf Logistics Bangladesh Limited
∎ Address : Concord Baksh Tower (4th Floor), Plot-11/A, Road-48, Block-CWN(A), Kamal Ataturk Avenue, Gulshan-2, Dhaka-1212
∎ Web : www.speedaf.com
∎ Business : Speedaf is a joint-venture company invested by Chinese leading express enterprises. Since founded, we continuously expand global network, develop and optimize products, improve customer experience, and introduce IT technologies and equipment to realize automatic operations.

Category: Commercial/Supply Chain

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Source: bdjobs.com

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