Digital Marketing & Analytics Executive / Sr. Executive

Job Description

Title: Digital Marketing & Analytics Executive / Sr. Executive

Company Name: Araz Bangladesh International

Vacancy: 2

Age: At least 29 years

Job Location: Dhaka (DOHS Banani)

Salary: Negotiable

Experience:

• 3 to 5 years

• Bachelor of Science (BSc) in Computer Science & Engineering

• Bachelor’s degree in Computer Science or a related field.

• 3 to 5 years

• Age At least 29 years

• 3–5 years of practical experience in Digital Marketing.

• Hands-on experience with Meta Ads Manager / Facebook Ads.

• Practical experience with Google Ads.

• Working knowledge of Google Analytics 4 (GA4).

• Strong understanding of digital advertising and audience targeting.

• Knowledge of conversion tracking, remarketing and campaign optimization.

• Good analytical and problem-solving skills.

• Good knowledge of Microsoft Excel / Google Sheets.

• Strong communication and teamwork skills.

Preferred Skills & Certifications

• Candidates with the following skills/certifications will receive preference:

• Google Ads Certification

• Google Analytics / GA4 Certification

• Meta Blueprint Certification

• SEO & Search Marketing Knowledge

• Conversion Tracking & Tag Management

• Data Analysis & Reporting

Department:

• Marketing /

• Digital Marketing

Key Responsibilities

Meta / Facebook & Instagram Ads

• Plan, create, manage and optimize Facebook & Instagram advertising campaigns.

• Manage post boosting and paid promotional campaigns.

• Develop audience targeting and retargeting strategies.

• Monitor CPM, CPC, CTR, reach, engagement, leads and conversions.

• Conduct A/B testing of audiences, creatives and ad copies.

• Optimize campaigns according to performance and budget.

• Prepare regular campaign performance reports.

Google Ads

• Plan and manage Google Ads campaigns.

• Conduct keyword research and competitor analysis.

• Create and optimize Search, Display and Remarketing campaigns.

• Monitor CPC, CTR, conversion, budget and ROAS.

• Optimize bidding, keywords, targeting and ad performance.

• Identify opportunities for improving campaign efficiency.

Google Analytics & Reporting

• Manage and analyze Google Analytics 4 (GA4).

• Monitor website traffic, user behavior, traffic sources and conversions.

• Analyze campaign performance across Google and social media platforms.

• Track important marketing KPIs and prepare management reports.

• Provide data-driven recommendations for campaign improvement.

Social Media Marketing

• Develop and execute social media marketing strategies.

• Manage Facebook, Instagram, LinkedIn and other relevant platforms.

• Prepare and maintain social media content calendars.

• Monitor reach, engagement, followers, leads and conversions.

• Identify relevant trends and digital marketing opportunities.

• Coordinate with the content/design team for marketing campaigns.

• Salary: Negotiable based on experience, skills and competency.

• Other benefits and facilities will be provided according to company policy.