Assistant Manager- Digital Marketing

Job Description

Title: Assistant Manager- Digital Marketing

Company Name: A Reputed Private Company

Vacancy: --

Age: 28 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 6 years
• The applicants should have experience in the following business area(s): Group of Companies, IT Enabled Service

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• At least 6 years
• The applicants should have experience in the following business area(s): Group of Companies, IT Enabled Service

• Age 28 to 40 years

1. Plan and implement digital growth initiatives to expand online reach and strengthen customer acquisition.

2. Identify target audiences, develop campaign approaches, and test different digital channels to improve marketing effectiveness.

3. Conduct market and audience research to identify customer behavior, emerging opportunities, and areas for growth.

4. Develop digital campaigns from concept to execution, ensuring consistency across relevant online platforms.

5. Track customer journeys and identify opportunities to improve engagement, lead quality, and conversion outcomes.

6. Work closely with creative, product, and business teams to develop marketing campaigns aligned with commercial priorities.

7. Evaluate channel performance and recommend improvements based on customer behavior, campaign results, and business outcomes.

8. Explore new digital tools, platforms, and marketing techniques to improve reach and generate sustainable growth.

9. Maintain regular visibility of marketing activities, progress, challenges, and business impact through structured updates and analysis.