Title: Senior Marketing Executive (Retail Business)
Company Name: ArrowNet
Vacancy: 2
Age: Na
Job Location: Sylhet
Salary: Tk. 50000 (Monthly)
Experience:
Bachelor’s degree in Marketing, Business Administration (BBA/MBA), or any relevant discipline.
Experience: Minimum 3 years of proven working experience specifically in the ISP (Internet Service Provider), IIG (International Internet Gateway), or NTTN (Nationwide Telecommunication Transmission Network) industry.
Industry Knowledge: Deep understanding of the retail broadband market, local internet consumer behavior, and ISP sales/marketing dynamics.
Skills: Excellent communication, negotiation, and interpersonal skills. Proficient in executing field-level marketing campaigns and basic digital marketing.
Attributes: Target-driven, self-motivated, and capable of working independently or leading a small field marketing team.
Retail Market Expansion: Develop and execute strategic marketing plans to acquire new retail broadband/internet subscribers and drive revenue growth in the Sylhet region.
Brand Visibility: Enhance company brand awareness through localized campaigns, leafleting, BTL (Below-the-Line) activations, and digital promotions.
Customer Acquisition & Retention: Identify target customer segments, analyze competitor activities, and design attractive retail packages or promotional offers.
Relationship Management: Maintain strong relationships with local stakeholders, housing societies, and retail partners to facilitate seamless network deployment and sales.
Market Research: Monitor telecom/ISP market trends, competitor pricing, and consumer behavior to provide actionable insights to management.
Reporting: Prepare weekly and monthly marketing performance reports, tracking ROI on various campaign initiatives.
Salary: Negotiable
Other Benefits: T/A, Mobile bill, Performance-based incentives/commission, and other benefits as per company policy.