Marketing Manager – Retail Fashion Brand
Job Description
Title: Marketing Manager – Retail Fashion Brand
Company Name: RR Lifestyle Ltd.
Vacancy: 01
Age: 25 to 50 years
Job Location: Dhaka
Salary: Negotiable
Experience:
- 3 to 6 years
- The applicants should have experience in the following business area(s): Boutique/ Fashion, Buying House, E-commerce, Retail Store
Published: 1-01-01
Application Deadline: 2026-11-09
Education:
Requirements:
- 3 to 6 years
- The applicants should have experience in the following business area(s): Boutique/ Fashion, Buying House, E-commerce, Retail Store
Skills Required:
Additional Requirements:
- Age 25 to 50 years
Responsibilities & Context:
About the Role
We are looking for a creative, strategic, and results-driven Marketing Manager to lead the marketing function of our retail fashion brand.
The role will be responsible for developing and executing integrated marketing strategies that strengthen the brand, grow customer engagement, drive store and e-commerce sales, and support successful collection launches and seasonal campaigns.
You will work closely with the Creative, Design, Sales, E-commerce, and Operations teams to deliver a consistent and compelling brand experience across all customer touchpoints.
Key Responsibilities
Develop and execute annual, quarterly, and monthly marketing plans.
Lead brand positioning, brand communication, and marketing strategy.
Develop, plan and execute marketing campaigns for collection launches, seasonal campaigns, and promotional activities.
Lead social media strategy, content planning, community engagement, and digital brand presence.
Oversee content including Reels, fashion videos, product showcases, styling content, BTS, and brand storytelling.
Plan and manage Meta, Google, and other paid advertising campaigns, including targeting, retargeting, optimization, and budget allocation.
Track key performance metrics including ROAS, ROI, CAC, conversions, engagement, website traffic, and sales.
Manage influencer, KOL, celebrity, creator, and brand partnership initiatives.
Work with the e-commerce team to improve website visibility, product presentation, promotions, and conversion.
Provide creative direction for photoshoots, look books, videos, campaign concepts, styling, and visual storytelling.
Ensure the brand’s premium visual identity and communication remain consistent across all channels.
Monitor market trends, competitors, customer behavior, and developments in the fashion and retail industry.
Prepare regular marketing performance reports and use insights to improve future campaigns.
Requirements
Bachelor’s degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field.
3–6 years of relevant marketing experience, preferably in fashion, retail, lifestyle, e-commerce, or consumer brands.
Strong understanding of fashion and retail marketing and brand building.
Hands-on experience in digital marketing, social media, campaign management, and paid advertising.
Strong creative and visual sense with an understanding of fashion, branding, and storytelling.
Experience working with agencies, photographers, videographers, influencers, and other external partners.
Strong analytical, communication, project management, and execution skills.
Ability to manage multiple campaigns and deadlines in a fast-paced environment.
What We’re Looking For
A marketing professional who can combine creative thinking with commercial results—someone who understands fashion, knows how to build a strong brand, and can turn marketing ideas into measurable business growth.
Job Other Benifits:
- Lunch Facilities: Full Subsidize
- Festival Bonus: 2
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Both Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
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