Head of Digital Marketing

Job Description

Title: Head of Digital Marketing

Company Name: Prime University

Vacancy: 01

Age: at most 50 years

Location: Dhaka

Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):University

Published: 5 Nov 2024

Education:

Requirements:

Additional Requirements:
∎ Age at most 50 years

Responsibilities & Context:
∎ Design and implement comprehensive digital marketing strategies to drive brand awareness, lead generation, and engagement, aligning them with overall business objectives.
∎ Manage and grow the company’s social media presence by creating and scheduling posts, responding to comments, and analyzing engagement metrics.
∎ Produce engaging content for various digital channels, including social media, blogs, websites, and email newsletters.
∎ Conduct keyword research and optimize website content for search engines, managing paid advertising campaigns (e.g., Google Ads) to enhance visibility and rankings.
∎ Design and execute email marketing campaigns, including newsletters and promotional offers, while tracking performance metrics for optimization.
∎ Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, providing insights and recommendations for improvement.
∎ Conduct market research to identify trends, audience preferences, and competitor activities to inform marketing strategies.
∎ Manage digital marketing budgets, ensuring efficient resource allocation across campaigns and initiatives.
∎ Keep abreast of the latest trends, technologies, and best practices in digital marketing, incorporating them into strategies as needed.
∎ Drive organic and paid search strategies to improve visibility and ranking.
∎ Work closely with sales, product, and customer service teams to align digital marketing efforts with business objectives.
∎ Create visually engaging graphics for digital marketing campaigns, including social media posts, banners, email templates, and advertisements, while maintaining brand consistency.
∎ Design high-quality print materials such as brochures, flyers, and posters as required, ensuring they reflect the company’s brand identity.
∎ Design and implement comprehensive digital marketing strategies to drive brand awareness, lead generation, and engagement, aligning them with overall business objectives.
∎ Manage and grow the company’s social media presence by creating and scheduling posts, responding to comments, and analyzing engagement metrics.
∎ Produce engaging content for various digital channels, including social media, blogs, websites, and email newsletters.
∎ Conduct keyword research and optimize website content for search engines, managing paid advertising campaigns (e.g., Google Ads) to enhance visibility and rankings.
∎ Design and execute email marketing campaigns, including newsletters and promotional offers, while tracking performance metrics for optimization.
∎ Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, providing insights and recommendations for improvement.
∎ Conduct market research to identify trends, audience preferences, and competitor activities to inform marketing strategies.
∎ Manage digital marketing budgets, ensuring efficient resource allocation across campaigns and initiatives.
∎ Keep abreast of the latest trends, technologies, and best practices in digital marketing, incorporating them into strategies as needed.
∎ Drive organic and paid search strategies to improve visibility and ranking.
∎ Work closely with sales, product, and customer service teams to align digital marketing efforts with business objectives.
∎ Create visually engaging graphics for digital marketing campaigns, including social media posts, banners, email templates, and advertisements, while maintaining brand consistency.
∎ Design high-quality print materials such as brochures, flyers, and posters as required, ensuring they reflect the company’s brand identity.

Skills & Expertise:

Compensation & Other Benefits:
∎ Two weekly holidays
∎ Annual salary review
∎ Provident fund
∎ Two festival bonuses
∎ Convenient location with accessible transportation
∎ Friendly working environment and collaborative work culture
∎ Other benefits as per university’s policy
∎ Two weekly holidays
∎ Annual salary review
∎ Provident fund
∎ Two festival bonuses
∎ Convenient location with accessible transportation
∎ Friendly working environment and collaborative work culture
∎ Other benefits as per university’s policy

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Apply Procedure:

Hard Copy:
∎ Please send an updated resume along with two recent passport-sized photographs and photocopies of all academic certificates to the Office of the Registrar at the address below:Prime University, 114/116, Mazar Road, Mirpur-1, Dhaka-1216

Company Information:
∎ Prime University
∎ 114/116 Mazar Road, Mirpur-1, Dhaka-1216

Address::
∎ 114/116 Mazar Road, Mirpur-1, Dhaka-1216

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 17 Nov 2024

Category: Education/Training

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