Digital Marketing Manager/ Specialist

Job Description

Title: Digital Marketing Manager/ Specialist

Company Name: Digital Cloud Communications

Vacancy: --

Age: 24 to 35 years

Job Location: Dhaka (Mohammadpur)

Salary: Negotiable

Experience:

• At least 3 years

• Bachelor/Honors

• At least 3 years

• Age 24 to 35 years

• Hands-on experience in Google Ads, Facebook Ads, LinkedIn Ads, YouTube.

• Strong SEO, SEM, PPC & analytics knowledge.

• CRM & marketing automation experience.

• Strong content, ad copy & creative planning skills.

• Knowledge of video marketing & drone videography (real estate)

• Excellent communication & reporting skills.

• Ability to handle pressure & multiple campaigns.

Advanced & Technical Requirements

• Cross-Border & Multi-Region Ad Management: Proven experience managing international ad accounts across multiple target destinations from a centralized location, including navigating localization and dynamic multi-currency setups.

• Hyper-Targeting for High-Intent Travel: Expertise in setting up geo-fencing, transit-hub targeting (airports, frequent international travelers), and behavior-based triggers (e.g., users searching for flights, hotels, or travel itineraries).

• Advanced Tracking & Multi-Touch Attribution: Deep technical knowledge of setting up Meta Conversions API (CAPI) and Google Analytics 4 (GA4) Server-Side Tracking to counter iOS privacy restrictions and accurately attribute cross-border web purchases.

• E-commerce Conversion Rate Optimization (CRO): Experience specifically optimizing e-commerce funnels, landing pages, and instant checkout flows to reduce cart abandonment for immediate digital delivery products (like QR code delivery via email).

• Dynamic Creative Optimization (DCO): Ability to manage programmatic or dynamic ad structures where creatives change automatically based on the user's destination country or language.

• Global Compliance & Policy Navigation: Understanding of regional privacy laws (like GDPR in Europe) and ad platform policies regarding international fintech/telecom solutions to prevent ad account bans.

• Strategic Growth Tooling: Experience working with travel programmatic networks, affiliate marketing structures (travel bloggers/influencers), and international SEO tailored to localized search intent (e.g., "best eSIM for Tokyo travel").

• Plan, develop, and execute the overall Digital Marketing Strategy of the company.

• Manage and optimize digital marketing campaigns on Facebook, Google, YouTube, TikTok, LinkedIn, and other platforms.

• Ensure effective lead generation with strong focus on lead quality and conversion.

• Analyze and optimize ROI (Return on Investment) and CPL (Cost Per Lead).

• Develop strategies to generate high-quality leads for residential and commercial real estate projects.

• Plan, execute, and optimize SEO, SEM, PPC, display advertising, and email marketing campaigns.

• Implement and monitor retargeting and remarketing campaigns.

• Optimize landing pages and ad creatives for maximum conversion rate.

• Lead, supervise, and guide content creation and creative strategy (video, banner, copy, social content).

• Manage social media platforms including Facebook, Instagram, YouTube, LinkedIn, X (Twitter), etc.

• Coordinate closely with the Sales Team to improve lead-to-site visit and lead-to-booking ratios.

• Analyze performance data using Google Analytics, Meta Insights, and other tools.

• Prepare regular reports on traffic, engagement, leads, conversions, ROI, and CPL.

• Integrate digital marketing campaigns with CRM systems for lead nurturing and follow-up.

• Monitor online reviews, messages, and customer feedback to enhance brand reputation.

• Stay updated with the latest digital marketing trends, tools, and best practices.