Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Universal Menswear Ltd.

Vacancy: 1

Age: Na

Job Location: Narayanganj (Adamjee EPZ)

Salary: Negotiable

Experience: --

Published: 2026-09-03

Application Deadline: 2026-10-03

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Alibaba & International Buyer Management

• Manage and maintain the company's Alibaba Verified Supplier account.

• Upload and regularly update product information, including product details, material information, specifications, images, samples, and other relevant information.

• Monitor Alibaba regularly for new buyer inquiries, messages, and business opportunities.

• Respond to buyer inquiries promptly, professionally, and accurately.

• Communicate with international buyers through Alibaba Portal, Email, WhatsApp, and other approved communication channels.

• Understand buyer requirements and coordinate with the relevant internal departments to obtain the required information.

• Follow up with potential buyers regularly and ensure that genuine business inquiries are not missed or left unattended.

• Maintain proper records of buyer inquiries, communications, follow-ups, and potential business leads.

• Support the preparation of product information, presentations, quotations, and other materials required for buyer communication.

Social Media Management

• Manage the company's official LinkedIn, Facebook, Instagram, and YouTube accounts.

• Publish regular/daily content related to company products, samples, new developments, manufacturing capabilities, production activities, achievements, and other relevant business activities.

• Develop and publish engaging posts, images, videos, reels, product showcases, and promotional content.

• Prepare and maintain a proper Social Media Content Calendar.

• Monitor comments, messages, reactions, inquiries, and engagement across all official social media platforms.

• Respond to relevant inquiries professionally and forward potential business leads to the appropriate department.

• Maintain consistency in the company's brand image, communication style, and digital presence.

Content Development & Coordination

• Coordinate with Marketing, Merchandising, Production, Sample, Design, IT, and other relevant departments to collect product information, specifications, photographs, videos, and samples.

• Regularly collect suitable photographs and videos of products, samples, production activities, facilities, and company events for digital marketing purposes.

• Create or coordinate the creation of graphics, promotional materials, product descriptions, captions, videos, and other digital content.

• Maintain an organized digital library of approved product photographs, videos, specifications, and marketing materials.

Digital Marketing & Lead Generation

• Develop and execute digital marketing activities to increase brand awareness, product visibility, buyer engagement, and international business leads.

• Support lead generation activities through Alibaba and social media platforms.

• Monitor digital marketing trends, competitor activities, and relevant industry developments.

• Identify opportunities to improve the company's online visibility and international buyer engagement.

• Support paid digital marketing activities, including Facebook/Instagram advertising and other relevant online campaigns, when required.

Reporting & Performance Monitoring

• Prepare daily/weekly/monthly activity reports on digital marketing activities.

• Track and report:

  • Alibaba buyer inquiries

  • Buyer responses and follow-ups

  • New business leads

  • Product uploads/updates

  • Email and WhatsApp communications

  • Social media posts

  • Social media engagement

  • Digital marketing campaigns

  • Other relevant activities

• Monitor the performance of digital platforms and provide recommendations for improvement.

Confidentiality & Professional Standards

• Ensure that no confidential company information, customer information, internal documents, production information, or restricted photographs/videos are published or shared externally without proper approval.

• Verify sensitive product or commercial information with the concerned department before communicating with buyers.

• Ensure all external communication represents the company in a professional and positive manner.

• Follow all company policies and management instructions regarding digital content and external communication.

• Provident fund,Mobile bill,Gratuity
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2
Opportunity to work with international buyers and global B2B platforms