Digital Marketer (SEO Specialist)

Job Description

Title: Digital Marketer (SEO Specialist)

Company Name: Prachin Bangla Ltd.

Vacancy: --

Location: Chattogram (Halishahar)

Salary: Negotiable

Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):E-commerce

Published: 28 Apr 2025

Requirements:

Additional Requirements:
∎ Minimum 3 years of proven experience in managing Meta and Google Ads campaigns.
∎ Strong command of technical SEO, content strategy, and local SEO execution.
∎ Hands-on expertise with tools such as SEMrush, Ahrefs, GA4, Tag Manager, and CMS platforms (e.g., WordPress).
∎ Excellent communication skills in both Bangla and English.
∎ Certifications in Google Ads, Meta Blueprint, or similar (preferred but not mandatory).
∎ A data-driven mindset with a passion for testing, learning, and scaling.
∎ What We’re Looking For:
∎ Minimum 3 years of proven experience in managing Meta and Google Ads campaigns.
∎ Strong command of technical SEO, content strategy, and local SEO execution.
∎ Hands-on expertise with tools such as SEMrush, Ahrefs, GA4, Tag Manager, and CMS platforms (e.g., WordPress).
∎ Excellent communication skills in both Bangla and English.
∎ Certifications in Google Ads, Meta Blueprint, or similar (preferred but not mandatory).
∎ A data-driven mindset with a passion for testing, learning, and scaling.

Responsibilities & Context:
∎ Develop, launch, and optimize high-converting campaigns across Meta platforms (Facebook, Instagram).
∎ Manage full-funnel Google Ads (Search, Display, Shopping) with advanced keyword targeting and smart bidding.
∎ Leverage retargeting, lookalike audiences, and A/B testing to boost engagement and conversions.
∎ Strategically allocate and monitor ad budgets to maximize ROI and meet defined KPIs.
∎ Perform technical SEO audits and resolve issues related to crawling, indexing, site architecture, and duplicate content.
∎ Improve Core Web Vitals, site speed, and mobile usability to meet modern SEO standards.
∎ Execute robust local SEO tactics (GMB, NAP citations, local link-building) to enhance regional visibility in Chattogram.
∎ Optimize on-page elements (title tags, meta descriptions, headers) and implement schema markup for enhanced search appearance.
∎ Build strategic backlinks and explore influencer or affiliate collaborations.
∎ Track and analyze digital performance using GA4, Google Tag Manager, and Google Search Console.
∎ Create and monitor custom events, goals, and conversion funnels to guide campaign optimization.
∎ Deliver actionable insights and pivot strategies to improve conversion rates and reduce cost-per-acquisition.
∎ Collaborate with content teams to boost engagement and visibility across Facebook and Instagram.
∎ Utilize audience insights to adjust creative strategies and improve ad targeting.
∎ 1. Paid Advertising (Meta & Google Ads)
∎ Develop, launch, and optimize high-converting campaigns across Meta platforms (Facebook, Instagram).
∎ Manage full-funnel Google Ads (Search, Display, Shopping) with advanced keyword targeting and smart bidding.
∎ Leverage retargeting, lookalike audiences, and A/B testing to boost engagement and conversions.
∎ Strategically allocate and monitor ad budgets to maximize ROI and meet defined KPIs.
∎ 2. Search Engine Optimization (SEO)
∎ Perform technical SEO audits and resolve issues related to crawling, indexing, site architecture, and duplicate content.
∎ Improve Core Web Vitals, site speed, and mobile usability to meet modern SEO standards.
∎ Execute robust local SEO tactics (GMB, NAP citations, local link-building) to enhance regional visibility in Chattogram.
∎ Optimize on-page elements (title tags, meta descriptions, headers) and implement schema markup for enhanced search appearance.
∎ Build strategic backlinks and explore influencer or affiliate collaborations.
∎ 3. Analytics & Performance Optimization
∎ Track and analyze digital performance using GA4, Google Tag Manager, and Google Search Console.
∎ Create and monitor custom events, goals, and conversion funnels to guide campaign optimization.
∎ Deliver actionable insights and pivot strategies to improve conversion rates and reduce cost-per-acquisition.
∎ 4. Social Media & Engagement
∎ Collaborate with content teams to boost engagement and visibility across Facebook and Instagram.
∎ Utilize audience insights to adjust creative strategies and improve ad targeting.

Skills & Expertise:

Compensation & Other Benefits:
∎ Festival Bonus: 2
∎ Competitive Salary + Performance Bonuses
∎ As per company policy
∎ Competitive Salary + Performance Bonuses
∎ As per company policy

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Chattogram (Halishahar)

Read Before Apply:

Your Role at a Glance:

As our digital marketing lead, you'll design and manage high-performing ad campaigns, elevate our organic search presence, and ensure every click counts. This is your chance to play a key role in a mission-driven company with national ambitions.