Brand Executive (Home/Small Appliance Products) at Walton Hi-Tech Industries PLC

Educational Requirements

1 to 2 year(s)
The applicants should have experience in the following area(s): ATL Marketing, BTL Marketing, Digital Marketing
The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Group of Companies, Manufacturing (FMCG), Manufacturing (Light Engineering & Heavy Industry)

Plan, execute, and monitor ATL (Above The Line), BTL (Below The Line), and Digital marketing activities, including event execution, promotional activities, print advertisements, graphics follow-up, and POSM marketing for washing machine products.
Assist and monitor new product launch events, advertising campaigns, advertorial content approval, and joint promotions with media partners and third parties.
Collaborate with trade channels to develop promotional mechanisms, special offers, in-store displays, and POS materials.
Develop and execute the entire 360-degree digital brand communication and operations in line with brand objectives.
Measure and report the performance of all digital marketing campaigns, analyzing data to optimize strategies.
Plan, budget, and execute effective online campaigns and promotions to enhance brand visibility and customer engagement.
Monitor competitors' activities through ATL-BTL (outdoor) and digital advertisements, market visits, and data analysis, and stay updated on current market trends.
Contribute to the ideation and implementation of CG video/ TVC/ OVC/ RDC or any other video content.
If necessary, prepare online newsletters and promotional emails and distribute them through various channels.
Assist in cross-department coordination to ensure alignment with brand goals.
Seek content approval from department leads and management.
Perform any other tasks assigned by the department head and In-charge.

Age 22 to 30 years
Proven track record of successfully developing and executing marketing strategies across multiple channels
Proficiency in using digital marketing platforms and tools.
Excellent creative and visual communication skills for designing branding materials.
Strong project management abilities with a keen eye for detail and deadlines.
Ability to analyze market trends and competitors to give strategic decisions

Bdjobs.com Online Job Posting.