Experience
- At least 4 years
- The applicants should have experience in the following business area(s): Group of Companies, Manufacturing (FMCG)
Education
Bachelor’s degree in any discipline.
MBA will be an added advantage.
Requirements
- At least 4 years
- The applicants should have experience in the following business area(s): Group of Companies, Manufacturing (FMCG)
Additional Requirements
- Age At least 25 years
- Only Male
Experience in Electrical, Electronics, or FMCG industry will be considered an added advantage.
Must have strong understanding of trade channel operations.
Practical knowledge of market promotion planning, scheme evaluation, and ROI analysis.
Should be proactive, detail-oriented, and capable of handling multiple trade campaigns simultaneously.
Excellent communication, negotiation, and relationship management skills.
Responsibilities & Context
Context: AKIJ Electric & Electronics Ltd. (A concern of AKIJ Venture Group), is looking for a dynamic and result-oriented professional for the position of “Sr. Executive/ Assistant Manager – Brand & Trade Marketing” to execute trade programs, drive retail execution, and ensure effective market performance in the electrical product segment.
Job Responsibilities:
Develop and execute integrated brand and trade marketing strategies to enhance market share, visibility, and sales growth.
Plan and implement ATL, BTL, and digital campaigns to strengthen brand positioning and consumer engagement.
Design and execute trade programs (e.g., Slab, Memo, QPS) in line with business objectives and market dynamics.
Ensure effective communication of marketing and trade schemes to the sales force and all relevant stakeholders.
Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities and guide brand initiatives.
Coordinate with Sales, Marketing, and Finance teams to ensure alignment of trade spending, promotions, and brand objectives.
Oversee product launches, rebranding initiatives, and retail visibility enhancement through effective merchandising and POSM execution.
Conduct pre- and post-evaluation of brand campaigns and trade promotions using ROI, sales data, and market insights.
Manage relationships with creative, media, and activation agencies to ensure timely and high-quality campaign execution.
Prepare and present performance reports on brand and trade marketing activities with data-driven recommendations for improvement.
Job Other Benifits
Mobile bill
Provident fund
Gratuity
Salary Review: Yearly
Festival Bonus: 2
Lunch partially subsidize
Weekly 2 holiday
Leave Fare Assistance
Medical Insurance
Other Benefits as per company policy.