Education
A-Level qualification or a Bachelor`s degree in English is preferred.
Additional Requirements
Candidates from other academic backgrounds with excellent English writing skills may also apply.
IELTS or any recognized English language proficiency certificate will be considered an advantage.
Experience Requirements
Relevant experience in SEO content writing, digital marketing, and link building will be preferred.
Fresh graduates with strong English writing skills and a solid understanding of SEO fundamentals are encouraged to apply.
Practical experience in guest posting, blogger outreach, keyword research, and backlink acquisition will be an added advantage.
Required Skills & Competencies
Excellent English writing, editing, proofreading, and research skills.
Practical knowledge of SEO content writing and on-page optimization.
Good understanding of off-page SEO and backlink-building strategies.
Knowledge of keyword research, search intent, competitor analysis, and SERP analysis.
Familiarity with Google Search Console, Google Analytics 4, Ahrefs, and Semrush.
Basic knowledge of WordPress and website content management.
Strong communication, analytical, and problem-solving skills.
Ability to manage multiple tasks and meet deadlines.
Attention to detail and commitment to maintaining content quality.
Ability to work independently and collaboratively within a team.
Willingness to learn and stay updated with Google algorithm updates and SEO industry trends.
Additional Requirements
A portfolio of published articles, blog posts, or SEO content will be an advantage.
Experience with international websites and link-building campaigns will be preferred.
Knowledge of content marketing and organic growth strategies will be an added advantage.
Responsibilities & Context
Department: Digital Marketing / SEO
Employment Type: Full-Time
Job Location: [Company Location]
Vacancy: [As per company requirements]
Job Summary
We are looking for a skilled, creative, and detail-oriented SEO Content Writer & Link Building Specialist to join our digital marketing team. The ideal candidate should have strong English writing skills and a good understanding of search engine optimization (SEO), content development, keyword research, and off-page SEO strategies.
The selected candidate will be responsible for creating high-quality, SEO-friendly content, implementing on-page optimization techniques, developing effective link-building strategies, and improving website visibility through organic search. The candidate should be capable of conducting independent research, identifying SEO opportunities, and contributing to the company's long-term organic growth objectives.
Key Responsibilities
- SEO Content Writing & On-Page Optimization
- Conduct keyword research, search intent analysis, and competitor research to identify content opportunities.
- Write engaging, informative, and SEO-optimized blog posts, articles, product descriptions, landing pages, and website content.
- Develop content briefs, content strategies, and editorial calendars based on SEO objectives.
- Optimize website content, including title tags, meta descriptions, headings, URL structures, image alt text, and internal linking.
- Ensure content follows SEO best practices, readability standards, and search intent requirements.
- Optimize content using primary keywords, secondary keywords, semantic keywords, and relevant topics.
- Audit and update existing content to improve organic traffic, search visibility, and keyword rankings.
- Use AI writing tools responsibly while maintaining originality, accuracy, and editorial quality.
- Off-Page SEO & Link Building
- Develop and execute ethical, white-hat link-building strategies to improve website authority and organic search performance.
- Identify relevant and authoritative websites for guest posting, contextual backlinks, and editorial link placements.
- Conduct competitor backlink analysis to identify link-building opportunities and backlink gaps.
- Perform personalized email outreach to website owners, bloggers, editors, and publishers.
- Build and maintain professional relationships with relevant website owners and publishers.
- Prepare quality guest post articles and customized outreach emails.
- Analyze backlink profiles, referring domains, anchor text distribution, and link quality.
- Monitor acquired and lost backlinks and maintain an organized backlink database.
- Avoid spammy backlinks, link farms, and manipulative link-building practices.
- Focus on acquiring relevant, high-quality backlinks for sustainable organic growth.
- SEO Analysis & Performance Reporting
- Monitor keyword rankings, organic traffic, impressions, clicks, and website performance.
- Work with Google Search Console, Google Analytics 4, Ahrefs, Semrush, and other relevant SEO tools.
- Identify keyword opportunities, content gaps, and areas for SEO improvement.
- Track backlink acquisition, referring domain growth, and outreach performance.
- Prepare regular SEO performance reports and provide actionable recommendations.
- Collaborate with the digital marketing team to achieve overall SEO and business objectives.
Job Other Benifits
Attractive salary package (Negotiable).
Performance-based incentives (if applicable).
Festival bonuses.
Professional training and development opportunities.
Friendly and collaborative working environment.
Career growth opportunities.
Other benefits as per company policy.