Senior Executive / Assistant Manager – Brand & Trade Marketing

Bachelor’s degree in Business Administration, Marketing, Engineering, Statistics, Economics, Data Analytics, or a relevant discipline.

Brand and trade marketing execution, campaign management, and project coordination.

NPD coordination, packaging development, and product launch support.

Business Intelligence: Power BI, dashboard development, data visualization, and management reporting are highly preferred.

Data Analytics: Working knowledge of Python, particularly Pandas and NumPy, for data cleaning, analysis, and insight generation.

Ability to analyze sales, market share, campaign performance, competitor data, and marketing investments to generate actionable insights.

Proficiency in Microsoft Excel and PowerPoint; SQL knowledge will be an advantage.

Strong analytical thinking, communication, presentation, and coordination skills.

Knowledge of digital marketing, market research, and AI applications will be an advantage.

Support annual brand and category strategy development for assign portfolio.

Coordinate distributor and retailer promotional schemes, trade marketing programs, and in-store branding/POSM deployment.

Coordinate NPD, product renovation, packaging development, and product launch activities with relevant departments.

Support integrated marketing campaigns, digital content, influencer engagement, and consumer communication initiatives.

Coordinate electrician engagement programs, retailer factory visits, VCMs, product launches, and exhibitions across divisional cities.

Conduct market research, industry analysis, customs data analysis, and competitor tracking to identify market opportunities.

Develop marketing reports, dashboards, and actionable insights on brand performance, sales, market share, campaign effectiveness, and promotional activities.

Use Power BI and Python (Pandas and NumPy) to analyze data, automate reporting, and support data-driven marketing decisions.

Support product and marketing training initiatives, including category knowledge, trade marketing, brand communication, BI, and AI applications.

Prepare management presentations, project trackers, and performance reports while coordinating with internal departments and external agencies.