Public Relations Officer (PRO)

Job Description

Title: Public Relations Officer (PRO)

Company Name: University of Asia Pacific

Vacancy: 1

Location: Dhaka

Experience:
∎ 3 to 5 years

Published: 27 Feb 2025

Education:
∎ Masters
∎ Master’s degree in Public Relations, Mass-Communications, Journalism, English or MBA.

Requirements:

Additional Requirements:
∎ 3-5 years of experience in public relations, media, or communications, preferably in an educational institution.
∎ Experience in media relations, event coordination, and stakeholder engagement.
∎ Hands-on experience in managing social media platforms and digital content creation.
∎ Good networking with print and electronic media.
∎ Strong writing, editing, and verbal communication skills.
∎ Proficiency in media relations, content management, and branding strategies.
∎ Familiarity with social media trends, digital marketing tools, and online engagement strategies.
∎ Excellent interpersonal skills with the ability to build and maintain relationships with stakeholders.
∎ Ability to multitask, work under pressure, and meet deadlines.
∎ Attention to detail and strong organizational skills.
∎ Experience:
∎ 3-5 years of experience in public relations, media, or communications, preferably in an educational institution.
∎ Experience in media relations, event coordination, and stakeholder engagement.
∎ Hands-on experience in managing social media platforms and digital content creation.
∎ Good networking with print and electronic media.
∎ Skills & Competencies:
∎ Strong writing, editing, and verbal communication skills.
∎ Proficiency in media relations, content management, and branding strategies.
∎ Familiarity with social media trends, digital marketing tools, and online engagement strategies.
∎ Excellent interpersonal skills with the ability to build and maintain relationships with stakeholders.
∎ Ability to multitask, work under pressure, and meet deadlines.
∎ Attention to detail and strong organizational skills.

Responsibilities & Context:
∎ Assist in developing and executing public relations strategies to enhance the university’s reputation.
∎ Act as a liaison between the university and media outlets, ensuring accurate and timely dissemination of information.
∎ Draft and distribute press releases, media statements, and official communications.
∎ Monitor media coverage and provide reports on public perception and media impact.
∎ Handle media inquiries and facilitate interviews with university leadership and faculty.
∎ Support marketing and branding initiatives to promote university programs and achievements.
∎ Assist in the preparation of promotional materials, brochures, and digital content.
∎ Ensure consistency in messaging across various communication channels.
∎ Conduct research on market trends and audience engagement to improve branding efforts.
∎ Manage and update the university’s social media platforms with engaging and relevant content.
∎ Monitor online discussions and respond to queries or concerns to maintain a positive digital presence.
∎ Assist in developing content strategies to enhance social media reach and engagement.
∎ Track and analyze social media metrics to assess campaign effectiveness.
∎ Assist in planning and coordinating university events, press conferences, and public engagement programs.
∎ Support collaboration with government agencies, corporate partners, and community stakeholders.
∎ Represent the university at public events and networking functions.
∎ Contribute to alumni engagement and outreach initiatives.
∎ Draft newsletters, reports, and university publications to keep internal stakeholders informed.
∎ Ensure proper communication flow within the university regarding major events and announcements.
∎ Coordinate with faculty, students, and administrative departments for content creation and dissemination.
∎ Track and evaluate the impact of PR activities through media monitoring and feedback collection.
∎ Prepare reports and presentations on PR performance and media outreach efforts.
∎ Ensure adherence to university policies and ethical communication standards.
∎ Job Purpose:
∎ The Public Relations Officer (PRO) is responsible for promoting and maintaining a positive image of the university through effective communication, media relations, and public engagement. The role involves managing external and internal communications, supporting branding initiatives, and fostering relationships with key stakeholders, including media, students, and the community.
∎ Major Responsibilities
∎ Media Relations & Public Communication:
∎ Assist in developing and executing public relations strategies to enhance the university’s reputation.
∎ Act as a liaison between the university and media outlets, ensuring accurate and timely dissemination of information.
∎ Draft and distribute press releases, media statements, and official communications.
∎ Monitor media coverage and provide reports on public perception and media impact.
∎ Handle media inquiries and facilitate interviews with university leadership and faculty.
∎ Marketing & Branding Support:
∎ Support marketing and branding initiatives to promote university programs and achievements.
∎ Assist in the preparation of promotional materials, brochures, and digital content.
∎ Ensure consistency in messaging across various communication channels.
∎ Conduct research on market trends and audience engagement to improve branding efforts.
∎ Digital & Social Media Engagement:
∎ Manage and update the university’s social media platforms with engaging and relevant content.
∎ Monitor online discussions and respond to queries or concerns to maintain a positive digital presence.
∎ Assist in developing content strategies to enhance social media reach and engagement.
∎ Track and analyze social media metrics to assess campaign effectiveness.
∎ Event Coordination & Community Engagement:
∎ Assist in planning and coordinating university events, press conferences, and public engagement programs.
∎ Support collaboration with government agencies, corporate partners, and community stakeholders.
∎ Represent the university at public events and networking functions.
∎ Contribute to alumni engagement and outreach initiatives.
∎ Internal Communication & Publications:
∎ Draft newsletters, reports, and university publications to keep internal stakeholders informed.
∎ Ensure proper communication flow within the university regarding major events and announcements.
∎ Coordinate with faculty, students, and administrative departments for content creation and dissemination.
∎ Monitoring & Reporting:
∎ Track and evaluate the impact of PR activities through media monitoring and feedback collection.
∎ Prepare reports and presentations on PR performance and media outreach efforts.
∎ Ensure adherence to university policies and ethical communication standards.
∎ Department: Public Relations
∎ Reporting To: Assistant Director (PRD)

Compensation & Other Benefits:
∎ As per University policy.
∎ Salary & Allowances:
∎ As per University policy.

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

Interested candidates who meet the qualification and experience requirements are encouraged to apply for the position. To apply, please submit the following:

Candidate Profile (using the UAP format)

A detailed CV (using the UAP CV format)

A recent passport-size photograph

Copies of relevant educational certificates, mark sheets/transcripts and experience certificates (if any)

NID (National ID card)

Other relevant documents (if any)

Submit your complete application as a single PDF file to jobs@uap-bd.edu.

Please ensure all information in your application is supported by the necessary documents.

Applications must be received by Thursday 06 March 2025.

Note: Incomplete applications or those submitted after the deadline will not be considered.

Only shortlisted candidates will be contacted to participate in the assessment process.For details about the position, requirements, and to download the UAP CV format, please visit www.uap-bd.edu/vacancy.php.

Note for Internal Candidates:

Applications must be submitted through the proper channel.

Candidates who are currently in their probation period or whose current position is more than one step below the advertised position are not eligible to apply.

Registrar