Performance Marketer - Meta & Google Ads (E-commerce Portfolio, Part-Time Start)

Job Description

Title: Performance Marketer - Meta & Google Ads (E-commerce Portfolio, Part-Time Start)

Company Name: HEWSON BRANDS

Vacancy: --

Age: 18 to 55 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 18000 - 35000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company

• Bachelor of Commerce (BCom) in Marketing

• At least 3 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company

• Age 18 to 55 years

We are an e-commerce group running a portfolio of direct-to-consumer brands on Shopify. We are hiring one experienced performance marketer to work directly with the founder and take ownership of marketing across the portfolio.

This is a long-term role. It begins part-time at roughly 20 to 30 hours per week on a one to two month trial, and grows from there into managing our marketing function, including overseeing other team members such as customer support. We would rather invest in one capable person over several years than cycle through freelancers, so we are looking for someone who wants consistent, stable work and a clear path forward rather than short project engagements.

OUR SETUP

We run AI-powered systems across reporting, research and campaign build. In practice that means less time on admin and more time on decisions. We like technically minded people who enjoy understanding how a system works and making it work better.

To be clear about what this role is: we are looking for a performance marketer by trade. Someone who has run real budgets, made real decisions and lived with the results. The systems support good judgement. They do not replace it.

WHAT WE CARE ABOUT

We optimise for profit, not ROAS and not revenue. We care about contribution margin, breakeven ROAS, CAC against real product margin, and whether a campaign actually makes money after cost of goods and shipping. If you have only ever been handed a ROAS target that is fine, but you will need to enjoy thinking one level deeper than that.

WHAT YOU WILL BE DOING

Paid media

- Launch, run and optimise Meta and Google Ads campaigns across multiple brands

- Make scale, hold and kill decisions and back each one with numbers

- Own the testing roadmap: audiences, offers, landing pages, creative angles

- Produce a weekly performance report with recommendations, not just numbers

Creative

- Drive creative strategy: what angles to test, what hooks to try, what is working and why

- Work closely with our graphic designers and video editors: brief the work, review what comes back, and hold the deadlines

- Keep a consistent pipeline of new creative going into every account

Email and retention

- Build and send Klaviyo campaigns

- Maintain and improve automated flows, segmentation and list health

Organic and community

- Manage the brands' social accounts and keep organic posting consistent and on-brand

- Reach out to creators, manage those relationships and coordinate content

- Handle the inbox and respond to inbound brand and partnership enquiries

- Help evaluate and manage brand deals and collaborations

Store and operations

- Upload and maintain products in Shopify: copy, images, variants, collections

- Keep campaign, product and reporting data accurate

Over time

- Oversee other team members, including customer support

- Help shape how the marketing function runs as the portfolio grows

REQUIRED

- 3+ years running performance marketing for DTC e-commerce brands, hands-on in the account yourself

- Real experience with US-market DTC brands at meaningful scale

- Both Meta and Google Ads, including Performance Max or Shopping

- Comfortable with the numbers: contribution margin, breakeven ROAS, CAC, LTV, AOV

- Working knowledge of Shopify

- Strong written and spoken English. You will be on calls and writing customer-facing copy.

- Organised and reliable. You will be trusted to run things without being chased.

PREFERRED

- Klaviyo or email marketing: campaigns, flows, segmentation

- Technically minded, and comfortable working with AI tools. Experience with Claude Code is a genuine advantage.

- Experience managing or overseeing other team members

- A real eye for creative

- Experience working with creators or influencers

WORKING ARRANGEMENT

Fully remote, flexible hours. We are two hours ahead of Bangladesh, so you work normal Bangladeshi hours with good daily overlap.

This is contract work paid on an hourly basis, so the monthly figure moves with the hours you take on. The range shown assumes 20 to 30 hours per week. Where you land in it depends on experience, and we pay at the top of it for someone who is clearly strong. As hours increase toward full-time, so does the monthly total.

Standard confidentiality and contractor agreement before starting.

HOW TO APPLY

This section is here to prove that you actually read instructions and follow them. Applications that do not answer all five questions will be automatically declined. Please answer them in your application, in order.

1. When you set up an e-commerce campaign on Meta, what attribution setting do you use, and why?

2. What are the best results you have achieved for an e-commerce brand? Give us the numbers.

3. What is the largest monthly ad budget you have personally managed, and for how long did you manage it?

4. What is the biggest mistake you have made running paid ads, and what did it cost?

5. If you could be any superhero, who would you be and why?