Management Trainee Officer - Brand

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• Age At least 22 years

Job Overview:

PRAN-RFL Group, one of Bangladesh’s leading diversified and innovation-driven conglomerates, is seeking talented, dynamic, and career-focused individuals to join as Management Trainee Officer – Brand.

This role offers hands-on experience in brand management, marketing strategy, and consumer engagement. Selected candidates will work closely with senior brand managers and cross-functional teams to support brand development, execute marketing initiatives, analyze market trends, and strengthen brand positioning while building a strong foundation for a successful career in marketing.

Job Responsibilities:

• Support ATL, BTL, and TTL marketing strategies to enhance brand visibility, market presence, and consumer engagement.

• Contribute to the planning, development, and execution of integrated brand campaigns aligned with organizational objectives, market trends, and consumer insights.

• Collaborate with creative agencies, media partners, and internal stakeholders to ensure timely, effective, and high-quality execution of brand initiatives.

• Conduct deep-dive research to track industry trends, analyze consumer behavior, and benchmark competitors, providing insights that guide strategic decision-making.

• Deliver actionable insights to support product positioning, promotional planning, and market entry strategies, ensuring alignment with business goals.

• Assist in tracking, analyzing, and reporting brand performance metrics, preparing regular dashboards and reports for senior management.

• Contribute to developing and executing brand differentiation strategies to build and sustain strong brand equity.

• Assist in product innovation activities, including packaging development, pricing strategies, and promotional planning to maintain market competitiveness.

• Market standard salary (Review after 6 months probation period based on performance)

• Transport Facilities

• Mobile bill, Tour allowance, and Provident fund

• Lunch Facilities: Partially Subsidized

• Yearly salary review

• Two Festival Bonuses

• Leave Encashment

• Promising career path

• Credit purchase facilities with discounts at PRAN-RFL`s outlets.