Lead Digital Marketing & Growth Specialist (Medical & Surgical)

Job Description

Title: Lead Digital Marketing & Growth Specialist (Medical & Surgical)

Company Name: M/S ocean enterprise

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• At most 1 year
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry)

• A bachelor's degree in Marketing, Business Administration, Digital Marketing, Computer Science, Engineering, or a related field is preferred.

• Relevant professional certifications in performance marketing, digital advertising, marketing analytics, AI content production, or marketing automation will be an advantage.

• Formal academic qualifications are secondary to demonstrable hands-on expertise, a strong portfolio, and verifiable business results.

• Candidates with exceptional practical skills and proven experience may be considered regardless of their academic background.

• At most 1 year
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry)

• Minimum 0-1 years of hardcore hands-on experience in performance marketing, social media scaling, and funnel building (experience in Healthcare, Medical Devices, Pharmaceuticals, or B2B Tech is a massive advantage).

• No "Boost Post" Marketers: If your idea of Facebook marketing is clicking the "Boost" button from the page, do not apply. You must live and breathe Meta Ads Manager, Custom Audiences, Pixel/CAPI tracking, and A/B testing.

• AI-Native Workflow: Must have advanced proficiency in leveraging AI tools (Midjourney, Claude, Gemini, Runway/Kling, ElevenLabs) to produce ultra-high-resolution product visuals, 3D-style medical animations, and persuasive technical copy at 10x speed.

• Ability to understand and translate complex medical/surgical specifications (e.g., orthopedic casting tapes, surgical antiseptics, OT equipment, diagnostic machines) into clear, high-converting visual stories for doctors, procurement officers, and hospital management.

• Paid Media Mastery: Meta Ads Manager (Pixel, Conversion API, Lookalike Audiences, Lead Forms, Catalog Sales), TikTok Ads, Google Search/Display Ads, and LinkedIn B2B Outreach.

• Visual & Video Engineering: Advanced command over Adobe Photoshop, Illustrator, Premiere Pro / CapCut Pro, Canva Pro, and AI Image/Video generation prompting for studio-grade product rendering.

• Content & Hook Psychology: Deep understanding of 3-second video hooks, educational storytelling, clinical demonstration framing, and B2B trust-building architectures.

• Automation & Operations: Meta Business Suite bulk workflows, Google Sheets data organization, WhatsApp Business automation, and basic landing page/funnel optimization.

About the Role

M/S Ocean Enterprise is a leading supplier of specialized medical equipment and surgical consumables. We are looking for a one-person digital powerhouse to take complete ownership of our digital ecosystem across Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts. Your mission is simple but demanding: transform our social channels from basic product catalogs into high-authority lead-generation engines within 6 months. You will bridge the gap between technical medical superiority and aggressive digital distribution.

Responsibilities

• Omnichannel Ecosystem Management: Build, optimize, and scale M/S Ocean Enterprise’s presence across Facebook, Instagram, TikTok, and LinkedIn with platform-specific content strategies.

• High-Converting Content Production: Script, design, and edit scroll-stopping static graphics, carousels, and short-form video reels/TikToks showcasing product mechanisms, clinical benefits, and usage demonstrations of our medical machines and surgical consumables.

• Bulk Automation & Scheduling: Architect a streamlined content pipeline using Google Sheets, Canva/Adobe Suite, and Meta Business Suite to bulk-create and schedule 30 to 60 days of strategic content in advance without sacrificing quality.

• Precision B2B & Doctor-Targeted Paid Ads: Set up and scale advanced Meta & TikTok ad campaigns focusing on Lead Generation, WhatsApp/Messenger conversion, and Retargeting. Build hyper-targeted funnels specifically aimed at surgeons, medical college procurement heads, clinic owners, and wholesale distributors across Bangladesh.

• Technical Copywriting & Localization: Write authoritative, medically accurate, yet commercially persuasive copy in both English and Bengali that addresses the pain points of healthcare professionals (durability, patient safety, cost-efficiency, certification).

• Lead Funnel & CRM Integration: Design automated response workflows (ManyChat / WhatsApp Business API) so that every comment, inbox query, or lead form submission from a doctor or hospital is instantly captured, qualified, and routed to our Sales & Service Engineers.

• Data Analytics & Competitors' Spying: Track weekly KPIs (Cost Per Lead, ROAS, Hook Rate, Hold Rate, Engagement Rate), monitor competitor ad libraries, and pivot strategies aggressively to dominate market share within 180 days.