Job Description
Title: Head of Sales & Marketing (B2B & B2C)
Company Name: Gulshan Clinic Ltd.
Vacancy: 01
Location: Dhaka
Salary: Negotiable
Experience:
∎ 10 to 15 years
∎ The applicants should have experience in the following business area(s):Hospital, Diagnostic Centre
Published: 8 Jan 2025
Education:
∎ Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
∎ Practical work experience in relevant field preferably in hospital, diagnostic industry.
∎ Adequate knowledge about diagnostics products and its major features, applications and advantages.
∎ Strong networking capabilities with the ability to establish and maintain relationships with doctors & laboratories.
∎ Proficiency in market research, competitive analysis, and strategic planning.
∎ Must be result-oriented, having proven technical and leadership capabilities.
∎ Practical work experience in relevant field preferably in hospital, diagnostic industry.
∎ Adequate knowledge about diagnostics products and its major features, applications and advantages.
∎ Strong networking capabilities with the ability to establish and maintain relationships with doctors & laboratories.
∎ Proficiency in market research, competitive analysis, and strategic planning.
∎ Must be result-oriented, having proven technical and leadership capabilities.
Responsibilities & Context:
∎ Develop and implement effective sales strategies to increase patient inflow and optimize diagnostic service utilization.
∎ Collaborate with healthcare providers to build B2B & B2C referral networks and drive targeted campaigns to attract new patients.
∎ Attract and engage top-tier, highly reputed doctors to establish their practice at Gulshan Clinic Ltd., emphasizing its exceptional facilities and patient care standards.
∎ Identify target markets and build strategic partnerships with doctors, healthcare providers, corporate entities, and insurance companies.
∎ Set and manage sales targets, ensuring monthly, quarterly, and annual goals are consistently achieved.
∎ Lead the planning and execution of multi-channel marketing campaigns, including digital, traditional, and referral-based initiatives.
∎ Develop unique brand positioning and messaging to distinguish Gulshan Clinic Ltd. from competitors.
∎ Oversee social media management, digital marketing, content creation, and advertising strategies to effectively engage with patients and healthcare professionals.
∎ Assign clear, budget-aligned sales targets to each team member. Track and evaluate real-time sales activities to ensure accountability and performance. Offer guidance, motivation, and support to empower the team in achieving their sales target effectively.
∎ Cultivate a collaborative work environment that encourages innovation and drives superior performance.
∎ Plan and visit district-level doctors, hospitals, and diagnostic laboratories to establish collaborations and drive peripheral business growth.
∎ Undertake any additional tasks or responsibilities as assigned or advised by the management.
∎ Job Context:
∎ Gulshan Clinic Ltd., a premier healthcare provider, is renowned for delivering advanced diagnostic solutions with precision and reliability. Our commitment to excellence ensures accurate and timely results for our valued patients and healthcare partners. We are seeking a highly motivated and accomplished Head of Sales & Marketing to spearhead our growth initiatives.
∎ Job Responsibilities:
∎ Develop and implement effective sales strategies to increase patient inflow and optimize diagnostic service utilization.
∎ Collaborate with healthcare providers to build B2B & B2C referral networks and drive targeted campaigns to attract new patients.
∎ Attract and engage top-tier, highly reputed doctors to establish their practice at Gulshan Clinic Ltd., emphasizing its exceptional facilities and patient care standards.
∎ Identify target markets and build strategic partnerships with doctors, healthcare providers, corporate entities, and insurance companies.
∎ Set and manage sales targets, ensuring monthly, quarterly, and annual goals are consistently achieved.
∎ Lead the planning and execution of multi-channel marketing campaigns, including digital, traditional, and referral-based initiatives.
∎ Develop unique brand positioning and messaging to distinguish Gulshan Clinic Ltd. from competitors.
∎ Oversee social media management, digital marketing, content creation, and advertising strategies to effectively engage with patients and healthcare professionals.
∎ Assign clear, budget-aligned sales targets to each team member. Track and evaluate real-time sales activities to ensure accountability and performance. Offer guidance, motivation, and support to empower the team in achieving their sales target effectively.
∎ Cultivate a collaborative work environment that encourages innovation and drives superior performance.
∎ Plan and visit district-level doctors, hospitals, and diagnostic laboratories to establish collaborations and drive peripheral business growth.
∎ Undertake any additional tasks or responsibilities as assigned or advised by the management.
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Insurance, T/A
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Job Highlights:
Company Information:
∎ Gulshan Clinic Ltd.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 31 Jan 2025
Category: Medical/Pharma
