Head of Sales-Home Appliances

• 8 to 12 years
• The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Direct Selling/Marketing Service Company

• Master of Business Management (MBM)
• Bachelor of Business Administration (BBA)

• 8 to 12 years
• The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Direct Selling/Marketing Service Company

• Age 38 to 50 years
• Only Male

We are looking for skilled, dynamic and experienced Head of Sales for Home Appliances equipment who is responsible for developing and executing sales strategies, achieving revenue and profitability targets, expanding market share, managing the sales team, strengthening distribution networks, and ensuring sustainable business growth across all home appliances categories.

This role requires a unique balance of corporate strategy, traditional retail/distribution management, and modern e-commerce execution.

Core Responsibilities:

1. Strategic Sales Planning & Revenue Growth:

• Market Expansion: Define and execute long-term sales strategies to increase market penetration across different territories.

• Revenue Target Ownership: Establish, monitor, and achieve monthly, quarterly, and annual sales targets and profitability goals.

• Product Lifecycle Sales: Align sales strategies with product lifecycles, ensuring successful launches of new appliance models and aggressive liquidation of older inventory.

• Pricing & Pricing Architecture: Collaborate with marketing and finance to set competitive pricing models, discount structures, and promotional strategies without eroding brand equity.

2. Channel & Distribution Management:

• Traditional Trade (Dealer Networks): Oversee relationships with multi-brand outlets (MBOs), regional distributors, and independent appliance dealers.

• E-Commerce & D2C: Drive sales growth through online marketplaces and the brand’s own Direct-to-Consumer (D2C) website.

• Exclusive Brand Outlets (EBOs): Manage the expansion and profitability of the company's own franchise or corporate-owned experiential retail stores.

3. Team Leadership & Talent Development:

• Sales Force Management: Lead, mentor and structure a diverse sales team, including Regional Sales Managers and Field Sales Representatives.

• Performance Incentives: Design and implement highly motivating commission structures, KPIs, and sales incentive programs (SIPs).

• In-Store Promoters (ISP) Management: Oversee the recruitment, training, and deployment of dedicated in-store promoters who interact directly with retail consumers.

4. Cross-Functional Collaboration & Operations:

• Supply Chain & Demand Forecasting: Partner with supply chain and manufacturing teams to provide accurate sales forecasts, preventing stockouts of fast-moving items or capital blockages due to overstocking.

• Trade Marketing Coordination: Work with marketing teams to optimize Point-of-Sale Materials (POSM), end-cap displays, and co-funded local advertising campaigns.

• Service Network Feedback: Collaborate with the after-sales service department to monitor product return rates, address chronic defect complaints, and preserve consumer trust.

5. Market Intelligence & Analysis:

• Competitor Benchmarking: Continuously analyze competitor pricing, feature sets, warranty offers, and promotional schemes to swiftly pivot sales strategies.

• Data-Driven Insights: Utilize CRM systems and sales analytics tools to track secondary sales (retailer to consumer) rather than just primary sales (company to retailer).