Experience
- 2 to 3 years
Education
- Bachelor of Business Administration (BBA) in Marketing, Business Administration
Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
Candidates with relevant professional certifications in Digital Marketing or Social Media Management will be preferred.
Requirements
- 2 to 3 years
Skills Required
Additional Requirements
- Age 25 to 38 years
Experience in digital marketing, social media management, content marketing, or digital brand communications.
Experience in the smartphone, consumer electronics, FMCG, or advertising agency industry is preferred.
Strong understanding of social media platforms, digital content formats, and online audience behavior in Bangladesh.
Creative mindset with good storytelling, copywriting, and visual content judgment.
Good command of English and Bengali, both written and spoken.
Hands-on experience with social media management and analytics tools, such as Meta Business Suite, YouTube Studio, TikTok Analytics, or Google Analytics (GA4).
Strong communication, project coordination, analytical, and problem-solving skills.
Ability to manage multiple campaigns and work effectively under tight deadlines.
Responsibilities & Context
1. Digital Trends & Content Strategy
· Monitor social media trends, competitor activities, local cultural trends, and consumer interests in Bangladesh.
· Develop monthly content plans and digital communication strategies aligned with OPPO's branding and product marketing objectives.
· Identify creative opportunities to increase brand awareness and engagement among target audiences.
2. Creative Content & Digital Campaigns
· Plan and coordinate creative content production, including short videos, graphics, campaign copy, and social media posts.
· Develop localized content ideas for Facebook, Instagram, TikTok, YouTube, and OPPO's official website.
· Support digital campaigns for new product launches, brand activities, and promotional events.
· Work with internal creative teams and external agencies to ensure content quality and timely delivery.
3. Social Media & Digital Channel Management
· Manage daily social media operations, content calendars, and publishing schedules across OPPO's official digital platforms.
· Ensure consistent brand messaging, visual identity, and communication quality across all channels.
· Coordinate content distribution across social media, official websites, and relevant external digital channels.
· Monitor audience engagement and support timely responses to important online discussions.
4. Digital Performance Analysis & Optimization
· Track key digital marketing metrics, including reach, engagement rate, follower growth, video views, and campaign performance.
· Use platform analytics and reporting tools to evaluate content effectiveness and identify improvement opportunities.
· Prepare regular performance reports with actionable recommendations.
· Continuously optimize content strategies based on audience insights and campaign results.
5. Cross-Functional Collaboration
· Work closely with Branding, PR, Product Marketing, and other relevant teams to support integrated marketing campaigns.
· Coordinate with digital agencies, content creators, and external partners to ensure effective campaign execution.
· Support influencer and online community activities when required.
Job Other Benifits
- Provident fund,Insurance,Profit share
- Salary Review: Yearly
- Festival Bonus: 2