Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Netizen Advisory Services

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

Published: 2026-04-04

Application Deadline: 2026-04-15

Education:

• Bachelor of Business Administration (BBA)

Digital Marketing Manager – Key Responsibilities

1. Strategy Planning & Execution

• Develop and implement comprehensive digital marketing strategies aligned with business goals

• Plan campaigns across multiple channels (social media, search engines, email, website)

• Identify target audiences and optimize marketing funnels

2. Social Media Management

• Manage and grow company presence on platforms like Facebook, Instagram, LinkedIn, and TikTok

• Create content calendars and oversee posting schedules

• Monitor engagement, respond to messages, and build brand awareness

3. Paid Advertising (PPC & Campaigns)

• Plan and manage paid campaigns (Google Ads, Facebook Ads, etc.)

• Optimize campaigns for ROI, conversions, and lead generation

• Monitor ad performance and adjust budgets accordingly

4. SEO & Website Optimization

• Improve website ranking through on-page and off-page SEO

• Conduct keyword research and competitor analysis

• Ensure website content is optimized for search engines

5. Content Marketing

• Oversee creation of engaging content (posts, blogs, videos, ads)

• Coordinate with designers and content writers

• Maintain brand consistency across all platforms

6. Analytics & Reporting

• Track KPIs such as traffic, leads, conversions, and ROI

• Use tools like Google Analytics, Meta Business Suite

• Prepare monthly performance reports and insights

7. Email Marketing & CRM

• Design and execute email campaigns

• Manage customer databases and segmentation

• Improve open rates, click-through rates, and conversions

8. Team Leadership & Coordination

• Lead and supervise marketing team members

• Coordinate with sales, compliance, and management teams

• Train and guide junior marketers

9. Market Research & Trend Analysis

• Stay updated with latest digital marketing trends and tools

• Analyze competitors and industry benchmarks

• Recommend new strategies and innovations

10. Lead Generation & Conversion

• Develop strategies to generate qualified leads

• Optimize landing pages and conversion funnels

• Work closely with sales/admissions teams