Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Linexis IT – 360° Marketing Agency

Vacancy: --

Age: At least 26 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

• Bachelor's degree (BBA/MBA) in Marketing, Business Administration, Digital Marketing, or a related discipline.

• At least 4 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

• Age At least 26 years

• Digital Marketing Strategy

• Performance Marketing

• Google Ads

• Meta Ads Manager

• Google Analytics 4 (GA4)

• Google Search Console

• Looker Studio

• SEO (On-page & Off-page)

• Social Media Marketing

• Campaign Planning & Optimization

• Conversion Rate Optimization (CRO)

Linexis IT is seeking a dynamic and results-oriented Manager – Digital Marketing to lead digital marketing initiatives for multiple client accounts. The ideal candidate will be responsible for developing digital strategies, managing paid advertising campaigns, overseeing social media marketing, coordinating SEO initiatives, analyzing campaign performance, and ensuring successful execution of integrated marketing campaigns.

The role requires a combination of strategic planning, analytical skills, client management, and hands-on expertise in digital marketing platforms.

Key Responsibilities

Digital Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with client objectives.

• Prepare monthly digital marketing plans and campaign roadmaps.

• Define campaign KPIs and measurable performance targets.

• Conduct competitor analysis, market research, and identify emerging digital trends.

• Recommend innovative marketing approaches to improve campaign effectiveness.

Social Media Marketing

• Plan, execute, and optimize campaigns across Facebook, Instagram, LinkedIn, TikTok, and YouTube.

• Develop monthly content calendars in collaboration with creative teams.

• Coordinate with graphic designers, copywriters, and video editors to ensure quality content delivery.

• Monitor audience engagement and optimize content performance.

Performance Marketing

• Plan, launch, and manage Meta Ads and Google Ads campaigns.

• Optimize campaigns using key performance metrics including ROAS, CPA, CPL, CTR, CPM, and Conversion Rate.

• Conduct A/B testing for creatives, audiences, and landing pages.

• Manage and optimize advertising budgets to maximize ROI.

• Improve lead generation quality and campaign efficiency.

SEO & Website Marketing

• Coordinate on-page and off-page SEO initiatives.

• Work with web developers to improve website speed, user experience, and technical SEO.

• Monitor keyword rankings, website traffic, and organic growth.

• Optimize landing pages to improve conversion rates.

Analytics & Reporting

• Monitor campaign performance using:

• Google Analytics

• Google Ads

• Meta Business Suite

• Google Search Console

• Looker Studio

• Prepare weekly and monthly performance reports.

• Analyze campaign data and provide actionable recommendations.

• Present insights and optimization plans to clients and management.

Client Relationship Management

• Attend client meetings and understand business objectives.

• Present digital marketing strategies and campaign performance reports.

• Maintain strong client relationships through proactive communication.

• Ensure timely execution and delivery of marketing activities.

Team Collaboration

• Work closely with Graphic Designers, Video Editors, Copywriters, Business Development, and Web Development teams.

• Review creative assets before publication to ensure quality and brand consistency.

• Manage campaign timelines and coordinate cross-functional activities.

• Performance Optimization & Innovation

• Monitor campaign performance on a daily basis.

• Improve campaign effectiveness through continuous optimization.

• Identify new digital marketing opportunities and emerging platforms.

• Stay updated with the latest digital marketing tools, technologies, and platform updates.

• T/A
• Salary Review: Half Yearly
• Festival Bonus: 2