Digital Marketing Expert

Job Description

Title: Digital Marketing Expert

Company Name: SenergySoft

Vacancy: 1

Age: 20 to 40 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

Published: 1-01-01

Application Deadline: 2026-10-21

Education:

• Higher Secondary

Requirements:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

Skills Required: SEO and Digital Marketing, Meta Markeeting, Google Ads, SEO and Google ads

Additional Requirements:

• Age 20 to 40 years

Responsibilities & Context:

We are looking for a skilled and results-driven *Digital Marketing Expert* to strengthen our online presence, generate qualified leads, increase brand awareness, and drive business growth. The ideal candidate should have hands-on experience in SEO, paid advertising, email marketing, lead generation, and freelancing platform management.

The candidate will be responsible for managing and optimizing our company's profiles on Fiverr, Upwork, and LinkedIn, running effective advertising campaigns on Meta and Google, researching competitors' advertising strategies, and implementing data-driven marketing initiatives to generate measurable results.

## Key Responsibilities

### 1. Freelancing Platform & Profile Management

* Manage, optimize, and grow company profiles on Fiverr, Upwork, and LinkedIn.

* Develop strategies to improve profile visibility, ranking, engagement, and client acquisition.

* Research relevant projects, submit compelling proposals, and generate qualified business leads.

* Optimize service listings, portfolio presentations, and professional profiles to attract potential clients.

### 2. SEO & Website Optimization

* Develop and implement on-page, off-page, and technical SEO strategies.

* Conduct keyword research, competitor analysis, and content optimization.

* Improve website rankings, organic traffic, domain authority, and search engine visibility.

* Monitor performance using Google Search Console, Google Analytics 4 (GA4), and other SEO tools.

### 3. Meta Ads & Google Ads Management

* Plan, create, launch, manage, and optimize paid advertising campaigns on *Facebook, Instagram, and Google Ads*.

* Develop campaigns for lead generation, website traffic, conversions, brand awareness, and customer acquisition.

* Conduct audience research, competitor analysis, retargeting, and A/B testing.

* Use the *Meta Ads Library* and Google's advertising transparency resources to research competitors' active advertising campaigns, creatives, messaging, and marketing strategies.

* Create and test ad copy, creative concepts, audience segments, and landing page strategies.

* Monitor advertising budgets and optimize campaigns to improve conversion rates, reduce cost per lead, and maximize return on ad spend (ROAS).

* Set up and monitor Meta Pixel, Google Tag Manager (GTM), GA4, and conversion tracking to measure campaign performance accurately.

### 4. Email Marketing

* Plan and execute targeted email marketing campaigns for lead nurturing, client engagement, and sales conversion.

* Build and segment email lists based on target audiences and business objectives.

* Create engaging email copy, subject lines, and campaign sequences.

* Monitor open rates, click-through rates, conversions, and overall campaign performance.

### 5. Lead Generation & Business Development

* Identify and engage potential clients through online research, social media, professional networks, and other digital channels.

* Develop effective B2B lead generation strategies to attract qualified prospects.

* Build targeted prospect lists and implement outreach campaigns through appropriate channels.

* Collaborate with the sales and business development teams to convert leads into clients.

* Maintain lead records and track the performance of lead generation activities.

### 6. Digital Marketing Strategy & Analytics

* Develop and execute integrated digital marketing strategies aligned with business goals.

* Analyze website traffic, campaign performance, audience behavior, and conversion data.

* Prepare regular performance reports with actionable recommendations.

* Stay updated on digital marketing trends, advertising policies, platform algorithm changes, and industry best practices.

## Requirements & Qualifications

* Proven experience in digital marketing, including SEO, paid advertising, email marketing, and lead generation.

* Hands-on experience managing *Meta Ads (Facebook and Instagram) and Google Ads campaigns*.

* Practical knowledge of Meta Ads Library and competitor advertising research.

* Strong understanding of keyword research, website optimization, and search engine ranking factors.

* Experience managing Fiverr, Upwork, and LinkedIn business or professional profiles.

* Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager, and conversion tracking.

* Ability to analyze campaign data and optimize marketing performance using relevant KPIs.

* Excellent written and verbal communication skills.

* Strong analytical thinking, creativity, problem-solving, and time-management skills.

* Ability to work independently, meet deadlines, and achieve measurable marketing objectives.

## Preferred Qualifications

* Experience marketing web development, software development, mobile app development, or other digital services.

* Experience running B2B lead generation and client acquisition campaigns for international markets.

* Familiarity with CRM systems, marketing automation tools, and landing page optimization.

* A portfolio or case studies demonstrating successful campaigns, qualified lead generation, and measurable results.

## Performance Expectations

The successful candidate will be expected to:

* Increase qualified leads and potential client inquiries.

* Improve website visibility and organic traffic.

* Generate relevant business opportunities through Fiverr, Upwork, and LinkedIn.

* Manage advertising budgets efficiently and improve campaign conversion performance.

* Provide transparent reports on marketing activities, results, and return on investment.

*How to Apply:* Please submit your CV, a brief summary of your digital marketing experience, and relevant campaign case studies or portfolio links. Candidates with demonstrated experience in Meta Ads, Google Ads, SEO, and B2B lead generation are encouraged to apply.

Job Other Benifits:

• Performance bonus,Profit share

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Both Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

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