Brand Manager

• At least 5 years
• The applicants should have experience in the following business area(s): Boutique/ Fashion

• Bachelor’s or Master’s degree in Marketing, Business Administration (BBA/MBA), Fashion Design/Fashion Marketing, Mass Communication & Journalism, Media Studies or a related discipline.

• Training or certification in digital marketing, e-commerce or brand management will be an added advantage.

• At least 5 years
• The applicants should have experience in the following business area(s): Boutique/ Fashion

• Age 25 to 40 years

• At least 5 years of experience in brand management or marketing.

• Experience in fashion, boutique, lifestyle, handicraft or retail brands will be given strong preference.

• Proven track record of managing both outlet (offline) and e-commerce (online) branding and campaigns.

• Must be comfortable and confident in front of the camera, with modelling, presenting or live-selling ability. A portfolio or video samples will be highly preferred.

• Strong fashion sense, styling ability and understanding of lifestyle and modest fashion trends.

• Pleasant personality, smart appearance and excellent presentation skills.

• Excellent communication skills in Bangla and English, both written and spoken.

• Strong knowledge of Meta Ads Manager, Google Ads, e-commerce platforms and social media analytics.

• Working knowledge of design and video tools (Canva, Adobe tools, CapCut or similar) for reviewing and directing creatives.

• Good network with photographers, models, influencers, printing houses and event firms.

• Creative, organized and able to manage multiple campaigns under deadlines.

• Willing to travel for fairs, shoots and events, and to work on weekends or holidays during festive seasons and fairs when required.

Job Context

Natunatta Boutiques & Handicrafts has been working since 2010 in boutique fashion, handicraft production and skill training for women and youth. We are looking for an experienced, stylish and camera-confident Brand Manager to build Natunatta into a recognized lifestyle brand across outlets and e-commerce. Along with managing branding, this person will be the face of our promotions, modelling and presenting our lifestyle products in photoshoots, videos, reels, live sessions and events.

Job Responsibilities

• Brand Strategy & Management

• Develop, implement and protect Natunatta’s brand identity, positioning, tone of voice and visual guidelines across all outlets and online channels.

• Prepare annual, seasonal and monthly brand plans, budgets and campaign calendars aligned with sales targets.

• Plan and launch new collections, seasonal campaigns (Eid, Puja, Pohela Boishakh, Falgun, winter, wedding season and others) and special promotions.

• Conduct market, trend and competitor research in fashion, modest wear and handicrafts to identify new opportunities.

• Communicate the brand’s eco-friendly, handmade and artisan story in a consistent and authentic way.

• Ensure brand consistency across all materials produced by internal teams, agencies and vendors.

• Offline Branding (Outlets, Display Centre & Fairs)

• Lead the look and feel of all outlets and the head office display centre, including visual merchandising, window display, product arrangement, signage and in-store branding.

• Plan and refresh outlet displays for each new collection and seasonal campaign.

• Ensure a consistent premium customer experience at outlets, including staff grooming, packaging, shopping bags, tags and in-store communication.

• Plan and execute in-store events, collection launches, exhibitions and customer engagement programs.

• Represent the brand at local and international fairs and expos (such as DMFE, Jatiyo Jubo Mela, SME fairs), including stall design, product display, catalogues, promotional materials and on-site activation.

• Develop BTL activities, pop-up stalls, corporate collaborations and community programs.

• Coordinate with printers, packaging suppliers, event firms and media for quality, timeline and cost control.

• Arrange PR activities, media coverage and press releases in coordination with management.

• Online Branding (E-commerce & Digital)

• Lead the brand’s presence on natunatta.com and social media (Facebook, Instagram, TikTok, YouTube, Pinterest).

• Oversee the e-commerce storefront, including product photography standards, product descriptions, banners, landing pages, collection pages and website updates.

• Plan and supervise the content calendar, including product posts, reels, styling videos, behind-the-scenes and making-process stories, customer reviews and live selling sessions.

• Plan, run and optimize paid campaigns on Meta and Google for sales and traffic, tracking ROAS, conversion rate, CPC, reach and engagement.

• Drive online sales through offers, gift card promotions, bundles, flash sales and retargeting campaigns.

• Coordinate with the design, content and video team or agency on creatives, shoots and production.

• Manage influencer, content creator and KOL collaborations for product promotion.

• Monitor online reputation, page inbox quality, comments and customer reviews.

• Coordinate with delivery and marketplace partners on co-branding and customer experience.

• Prepare weekly and monthly performance reports with insights and action plans.

• Promotion, Modelling & Brand Representation

• Act as the face and model of Natunatta in photoshoots, product catalogues, promotional videos, reels, OVCs and social media content.

• Model, wear and style Natunatta’s lifestyle products (clothing, jewellery, accessories and handicrafts) for online and offline promotion.

• Present products through styling videos, try-on videos, product explainers and live selling sessions.

• Host and present at collection launches, fairs, outlet events and customer programs when required.

• Maintain a stylish, well-groomed and confident public image in line with the brand’s lifestyle positioning.

• Sales Support & Team Coordination

• Work closely with outlet and online sales teams to support conversion with campaigns, offers and sales materials.

• Track campaign-driven sales across outlets and e-commerce and measure brand impact.

• Collect customer feedback and fashion insights to guide product, design and collection decisions.

• Lead and guide the branding team (designer, visualizer, content writer, digital executive) and report directly to management.

• Workplace: Work at office (with regular outlet, fair and shoot visits)

• Salary: Negotiable (based on experience and portfolio)

Compensation & Other Benefits

• Attractive salary package

• Performance bonus / sales incentive

• Festival bonus: 2

• Mobile bill

• Weekly 1 holiday (Friday)

• Office time: 10:00 AM – 7:00 PM

• Opportunity to grow with a diversified group of companies