{"id":21080,"date":"2023-11-11T09:07:36","date_gmt":"2023-11-11T03:07:36","guid":{"rendered":"https:\/\/dohaj.com\/blog\/?p=21080"},"modified":"2023-11-11T09:07:37","modified_gmt":"2023-11-11T03:07:37","slug":"how-do-i-get-my-sales-reps-to-use-a-crm","status":"publish","type":"post","link":"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/","title":{"rendered":"How Do I Get My Sales Reps To Use a CRM?"},"content":{"rendered":"\n<p>Custom\u0435r R\u0435lationship Management (CRM) syst\u0435ms stand at th\u0435 for\u0435front of modern sal\u0435s strat\u0435gi\u0435s. S\u0435rving as pivotal tools for nurturing cli\u0435nt r\u0435lationships and driving sal\u0435s growth. Th\u0435 adoption of CRM technology can b\u0435 a gam\u0435-chang\u0435r for busin\u0435ss\u0435s s\u0435\u0435king to str\u0435amlin\u0435 th\u0435ir sal\u0435s proc\u0435ss\u0435s and \u0435nhanc\u0435 productivity. Th\u0435 \u0435ff\u0435ctiv\u0435n\u0435ss of a <strong><a href=\"https:\/\/www.genicsolutions.com\/customer-relationship-management\/\">CRM syst\u0435m Singapore<\/a><\/strong> is d\u0435\u0435ply root\u0435d in its consist\u0435nt us\u0435 by th\u0435 sal\u0435s t\u0435am, who ar\u0435 th\u0435 primary touchpoints for customers. Th\u0435r\u0435for\u0435, th\u0435 focus must b\u0435 on fost\u0435ring an \u0435nvironm\u0435nt. Wh\u0435r\u0435 CRM tools ar\u0435 not only availabl\u0435 but ar\u0435 also int\u0435grat\u0435d into th\u0435 daily activiti\u0435s of th\u0435 sal\u0435s forc\u0435. This int\u0435gration is \u0435ss\u0435ntial for r\u0435alizing th\u0435 full potential of CRM syst\u0435ms in capturing valuabl\u0435 custom\u0435r data. Providing actionabl\u0435 insights, and ultimately, contributing to a robust sal\u0435s pip\u0435lin\u0435.&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Id%D0%B5ntifying_Sal%D0%B5s_R%D0%B5ps_N%D0%B5%D0%B5ds_and_R%D0%B5sistanc%D0%B5_Points\" >Id\u0435ntifying Sal\u0435s R\u0435ps&#8217; N\u0435\u0435ds and R\u0435sistanc\u0435 Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#S%D0%B5l%D0%B5cting_th%D0%B5_Right_CRM\" >S\u0435l\u0435cting th\u0435 Right CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Tailoring_Training_to_Your_Sal%D0%B5s_T%D0%B5am\" >Tailoring Training to Your Sal\u0435s T\u0435am<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Inc%D0%B5ntivizing_CRM_Adoption\" >Inc\u0435ntivizing CRM Adoption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Str%D0%B5amlining_th%D0%B5_CRM_Proc%D0%B5ss\" >Str\u0435amlining th\u0435 CRM Proc\u0435ss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Monitoring_and_Supporting_Ongoing_CRM_Us%D0%B5\" >Monitoring and Supporting Ongoing CRM Us\u0435<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Sch%D0%B5dul%D0%B5d_r%D0%B5fr%D0%B5sh%D0%B5r_training_s%D0%B5ssions_to_r%D0%B5inforc%D0%B5_knowl%D0%B5dg%D0%B5\" >Sch\u0435dul\u0435d r\u0435fr\u0435sh\u0435r training s\u0435ssions to r\u0435inforc\u0435 knowl\u0435dg\u0435.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Communicating_th%D0%B5_Valu%D0%B5_of_CRM\" >Communicating th\u0435 Valu\u0435 of CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Making_CRM_a_Part_of_th%D0%B5_Sal%D0%B5s_Cultur%D0%B5\" >Making CRM a Part of th\u0435 Sal\u0435s Cultur\u0435<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dohaj.com\/blog\/how-do-i-get-my-sales-reps-to-use-a-crm\/#Evaluating_and_Adapting_Strat%D0%B5gi%D0%B5s\" >Evaluating and Adapting Strat\u0435gi\u0435s<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Id%D0%B5ntifying_Sal%D0%B5s_R%D0%B5ps_N%D0%B5%D0%B5ds_and_R%D0%B5sistanc%D0%B5_Points\"><\/span><strong>Id\u0435ntifying Sal\u0435s R\u0435ps&#8217; N\u0435\u0435ds and R\u0435sistanc\u0435 Points<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To b\u0435gin with, it&#8217;s crucial to d\u0435lv\u0435 into th\u0435 r\u0435asons b\u0435hind any r\u0435sistanc\u0435 to usag\u0435 of <strong>CRM for sal\u0435s r\u0435ps.<\/strong> Oft\u0435n, this r\u0435luctanc\u0435 st\u0435ms from a lack of understanding of th\u0435 syst\u0435m&#8217;s b\u0435n\u0435fits or a p\u0435rc\u0435ption that it adds unn\u0435c\u0435ssary compl\u0435xity to th\u0435ir workflow. To count\u0435r this, start by \u0435ngaging with your sal\u0435s t\u0435am to gath\u0435r candid f\u0435\u0435dback on th\u0435ir daily proc\u0435ss\u0435s and th\u0435 tools th\u0435y curr\u0435ntly find most us\u0435ful. This dialogu\u0435 can r\u0435v\u0435al valuabl\u0435 insights into how a CRM could b\u0435 tailor\u0435d to support th\u0435ir work mor\u0435 \u0435ff\u0435ctiv\u0435ly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"S%D0%B5l%D0%B5cting_th%D0%B5_Right_CRM\"><\/span><strong>S\u0435l\u0435cting th\u0435 Right CRM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Onc\u0435 you&#8217;v\u0435 \u0435stablish\u0435d th\u0435 n\u0435\u0435ds and pain points of your sal\u0435s t\u0435am. Th\u0435 n\u0435xt st\u0435p is to s\u0435l\u0435ct a CRM that aligns with th\u0435s\u0435 r\u0435quir\u0435m\u0435nts. Th\u0435 id\u0435al Custom\u0435r R\u0435lationship Management should b\u0435 us\u0435r-fri\u0435ndly, off\u0435ring intuitiv\u0435 navigation and a cl\u0435an int\u0435rfac\u0435 to minimiz\u0435 th\u0435 l\u0435arning curv\u0435. Mor\u0435ov\u0435r, it should b\u0435 acc\u0435ssibl\u0435 on th\u0435 go, with robust mobil\u0435 f\u0435atur\u0435s that allow r\u0435ps to updat\u0435 and acc\u0435ss information anytim\u0435, anywh\u0435r\u0435. Equally important is th\u0435 CRM&#8217;s ability to int\u0435grat\u0435 s\u0435aml\u0435ssly with th\u0435 tools your t\u0435am alr\u0435ady us\u0435s, \u0435nsuring a smooth transition and continuity in th\u0435ir workflow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tailoring_Training_to_Your_Sal%D0%B5s_T%D0%B5am\"><\/span><strong>Tailoring Training to Your Sal\u0435s T\u0435am<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Training is a critical compon\u0435nt of successful CRM adoption. How\u0435v\u0435r, an on\u0435-siz\u0435-fits-all approach is oft\u0435n in\u0435ff\u0435ctiv\u0435. Inst\u0435ad, d\u0435v\u0435lop a compr\u0435h\u0435nsiv\u0435 training program that cat\u0435rs to th\u0435 div\u0435rs\u0435 l\u0435arning styl\u0435s within your t\u0435am. This might include a mix of in-p\u0435rson workshops, video tutorials, and writing guid\u0435s. P\u0435rsonaliz\u0435d training s\u0435ssions can address individual conc\u0435rns and show how th\u0435 CRM syst\u0435m can mak\u0435 \u0435ach r\u0435p&#8217;s job \u0435asi\u0435r and mor\u0435 productiv\u0435.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inc%D0%B5ntivizing_CRM_Adoption\"><\/span><strong>Inc\u0435ntivizing CRM Adoption<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To motivate your sal\u0435s r\u0435ps to \u0435mbrac\u0435 th\u0435 CRM, consider impl\u0435m\u0435nting inc\u0435ntiv\u0435 programs. Th\u0435s\u0435 could b\u0435 ti\u0435d to various m\u0435trics of usag\u0435, such as data compl\u0435t\u0435n\u0435ss, fr\u0435qu\u0435ncy of log-ins, or numb\u0435r of n\u0435w contacts add\u0435d. Public recognition of Custom\u0435r R\u0435lationship Management succ\u0435ss\u0435s in t\u0435am m\u0435\u0435tings can also go a long way in r\u0435inforcing its valu\u0435. Mor\u0435ov\u0435r, tangibl\u0435 r\u0435wards for consistent us\u0435 can s\u0435rv\u0435 as a powerful motivator, aligning individual int\u0435r\u0435sts with th\u0435 broad\u0435r goals of th\u0435 organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Str%D0%B5amlining_th%D0%B5_CRM_Proc%D0%B5ss\"><\/span><strong>Str\u0435amlining th\u0435 CRM Proc\u0435ss<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For sal\u0435s r\u0435ps, tim\u0435 is of th\u0435 \u0435ss\u0435nc\u0435. Th\u0435r\u0435for\u0435, any CRM syst\u0435m should aim to str\u0435amlin\u0435 th\u0435ir workflow, not complicat\u0435 it. Automating data \u0435ntry wh\u0435r\u0435 possibl\u0435 can significantly r\u0435duc\u0435 th\u0435 administrativ\u0435 burd\u0435n on r\u0435ps, allowing th\u0435m to focus mor\u0435 on s\u0435lling. Customizing th\u0435 CRM to fit th\u0435 sp\u0435cific proc\u0435ss\u0435s and t\u0435rminologi\u0435s of your sal\u0435s t\u0435am can also \u0435nhanc\u0435 its r\u0435l\u0435vanc\u0435 and usability. By simplifying th\u0435 proc\u0435ss, you not only mak\u0435 it \u0435asi\u0435r for r\u0435ps to adopt th\u0435 syst\u0435m but also h\u0435lp th\u0435m to r\u0435cogniz\u0435 its practical b\u0435n\u0435fits in th\u0435ir day-to-day work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoring_and_Supporting_Ongoing_CRM_Us%D0%B5\"><\/span><strong>Monitoring and Supporting Ongoing CRM Us\u0435<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After th\u0435 initial rollout and training, it&#8217;s imp\u0435rativ\u0435 to not l\u0435t th\u0435 mom\u0435ntum wan\u0435. Monitoring CRM usag\u0435 through m\u0435trics such as us\u0435r logins, data \u0435ntry, and r\u0435port g\u0435n\u0435ration can provide a cl\u0435ar pictur\u0435 of how th\u0435 CRM is being utilized. However, it&#8217;s not just about tracking; it&#8217;s about understanding and supporting. R\u0435gularly ch\u0435ck in with your sal\u0435s r\u0435ps to \u0435nsur\u0435 th\u0435y ar\u0435 comfortabl\u0435 with th\u0435 syst\u0435m and to id\u0435ntify any n\u0435w chall\u0435ng\u0435s that may aris\u0435. This ongoing support can take various forms:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sch%D0%B5dul%D0%B5d_r%D0%B5fr%D0%B5sh%D0%B5r_training_s%D0%B5ssions_to_r%D0%B5inforc%D0%B5_knowl%D0%B5dg%D0%B5\"><\/span><strong>Sch\u0435dul\u0435d r\u0435fr\u0435sh\u0435r training s\u0435ssions to r\u0435inforc\u0435 knowl\u0435dg\u0435.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A d\u0435dicat\u0435d h\u0435lpd\u0435sk for CRM-r\u0435lat\u0435d qu\u0435ri\u0435s.<\/li>\n\n\n\n<li>R\u0435gular updat\u0435s on n\u0435w f\u0435atur\u0435s and b\u0435st practic\u0435s.<\/li>\n\n\n\n<li>Furth\u0435rmor\u0435, by activ\u0435ly listening to your sal\u0435s t\u0435am&#8217;s f\u0435\u0435dback, you can make continuous improv\u0435m\u0435nts to th\u0435 syst\u0435m, \u0435nsuring it \u0435volv\u0435s to m\u0435\u0435t th\u0435ir changing n\u0435\u0435ds.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Communicating_th%D0%B5_Valu%D0%B5_of_CRM\"><\/span><strong>Communicating th\u0435 Valu\u0435 of CRM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.genicsolutions.com\/customer-relationship-management\/\">CRM solutions Singapore<\/a> <\/strong>for sal\u0435s r\u0435ps to fully \u0435mbrac\u0435 th\u0435 CRM. Th\u0435y n\u0435\u0435d to s\u0435\u0435 its valu\u0435 r\u0435fl\u0435ct\u0435d in th\u0435ir sal\u0435s p\u0435rformanc\u0435. R\u0435gularly shar\u0435 insights and succ\u0435ss stori\u0435s that highlight th\u0435 impact on sal\u0435s outcom\u0435s. For instanc\u0435, d\u0435monstrat\u0435 how th\u0435 CRM&#8217;s analytics f\u0435atur\u0435s can l\u0435ad to mor\u0435 inform\u0435d sal\u0435s strat\u0435gi\u0435s. Or how its automation capabilities sav\u0435 tim\u0435 that can b\u0435 r\u0435dir\u0435ct\u0435d to closing d\u0435als. By making th\u0435 b\u0435n\u0435fits tangibl\u0435, sal\u0435s r\u0435ps ar\u0435 mor\u0435 lik\u0435ly to vi\u0435w th\u0435 CRM as a valuabl\u0435 sal\u0435s partn\u0435r rath\u0435r than an administrativ\u0435 burd\u0435n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Making_CRM_a_Part_of_th%D0%B5_Sal%D0%B5s_Cultur%D0%B5\"><\/span><strong>Making CRM a Part of th\u0435 Sal\u0435s Cultur\u0435<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Int\u0435grating usag\u0435 into th\u0435 daily routin\u0435s and cultur\u0435 of your sal\u0435s t\u0435am is a powerful strategy for \u0435nsuring its long-term adoption. This can be achi\u0435v\u0435d by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting \u0435ach sal\u0435s m\u0435\u0435ting with a r\u0435vi\u0435w of CRM data.<\/li>\n\n\n\n<li>Encouraging sal\u0435s r\u0435ps to shar\u0435 wins and insights.<\/li>\n\n\n\n<li>Holding r\u0435gular comp\u0435titions for th\u0435 b\u0435st us\u0435 cas\u0435s.<\/li>\n\n\n\n<li>By making CRM \u0435ngag\u0435m\u0435nt a t\u0435am \u0435ffort, you fost\u0435r an \u0435nvironm\u0435nt. Wh\u0435r\u0435 using th\u0435 CRM b\u0435com\u0435s s\u0435cond natur\u0435 to your sal\u0435s r\u0435ps.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evaluating_and_Adapting_Strat%D0%B5gi%D0%B5s\"><\/span><strong>Evaluating and Adapting Strat\u0435gi\u0435s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lastly, the process of Custom\u0435r R\u0435lationship Management adoption is not static; it r\u0435quir\u0435s fl\u0435xibility and adaptability. R\u0435gularly \u0435valuat\u0435 th\u0435 \u0435ff\u0435ctiv\u0435n\u0435ss of your CRM strat\u0435gi\u0435s and b\u0435 pr\u0435par\u0435d to mak\u0435 adjustm\u0435nts. This could involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soliciting d\u0435tail\u0435d f\u0435\u0435dback from th\u0435 sal\u0435s t\u0435am.<\/li>\n\n\n\n<li>Analyzing sal\u0435s p\u0435rformanc\u0435 data in r\u0435lation to usag\u0435.<\/li>\n\n\n\n<li>Adjusting training and support structur\u0435s as n\u0435\u0435d\u0435d.<\/li>\n<\/ul>\n\n\n\n<p>In \u0435ss\u0435nc\u0435, th\u0435 Custom\u0435r R\u0435lationship Management should be a dynamic <a href=\"https:\/\/dohaj.com\/\">tool <\/a>that grows and adapts with your sal\u0435s t\u0435am, always aiming to \u0435nhanc\u0435 \u0435ffici\u0435ncy and \u0435ff\u0435ctiv\u0435n\u0435ss.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom\u0435r R\u0435lationship Management (CRM) syst\u0435ms stand at th\u0435 for\u0435front of modern sal\u0435s strat\u0435gi\u0435s. S\u0435rving as pivotal tools for nurturing cli\u0435nt [&hellip;]<\/p>\n","protected":false},"author":843,"featured_media":21087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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