{"id":13453,"date":"2023-09-08T14:19:47","date_gmt":"2023-09-08T08:19:47","guid":{"rendered":"https:\/\/dohaj.com\/blog\/?p=13453"},"modified":"2023-09-08T14:19:49","modified_gmt":"2023-09-08T08:19:49","slug":"the-7-types-of-logo-designs-and-how-to-use-them","status":"publish","type":"post","link":"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/","title":{"rendered":"The 7 Types Of Logo Designs (And How To Use Them)"},"content":{"rendered":"\n<p>Competitive marketplace, creating a strong logo designs brand identity is more crucial than ever. One essential element of that identity is your logo. But not all logos are created equal, and choosing the right type can make or break your brand. Whether you&#8217;re looking to invest in a professional logo design service or are exploring DIY options, understanding the different types of logos and their uses is key. In this guide, we demystify the world of logo design by exploring the seven primary types of logos and offering insights on how best to use each.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Wordmarks_Logotypes\" >Wordmarks (Logotypes)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Letterforms_Monograms\" >Letterforms (Monograms)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Pictorial_Marks_Logo_Symbols\" >Pictorial Marks (Logo Symbols)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Abstract_Logo_Marks\" >Abstract Logo Marks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Mascots\" >Mascots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Emblems\" >Emblems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Combination_Marks\" >Combination Marks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Choosing_the_Right_Type\" >Choosing the Right Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Design_Considerations\" >Design Considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Psychology_Behind_Logo_Types\" >Psychology Behind Logo Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Historical_Context\" >Historical Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dohaj.com\/blog\/the-7-types-of-logo-designs-and-how-to-use-them\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wordmarks_Logotypes\"><\/span><strong>Wordmarks (Logotypes)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Characterized by the brand&#8217;s name in a stylized text, wordmarks are simple yet effective. Think of Google&#8217;s straightforward yet recognizable logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Letterforms_Monograms\"><\/span><strong>Letterforms (Monograms)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These logos are often initials or abbreviations, making them concise and easy to remember. IBM is a classic example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pictorial_Marks_Logo_Symbols\"><\/span><strong>Pictorial Marks (Logo Symbols)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are image-based logos, like Apple&#8217;s apple or Twitter&#8217;s bird.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Abstract_Logo_Marks\"><\/span><strong>Abstract Logo Marks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These logos use abstract shapes and symbols to convey the brand&#8217;s values, like Adidas&#8217; three stripes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mascots\"><\/span><strong>Mascots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Often used for brands targeting children or wanting to evoke a sense of fun, mascots are character-based logos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emblems\"><\/span><strong>Emblems<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are often more traditional and incorporate text within a symbol, like Starbucks&#8217; mermaid emblem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combination_Marks\"><\/span><strong>Combination Marks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A mix of wordmarks or letterforms and pictorial or abstract elements. Examples include Doritos and Lacoste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Type\"><\/span><strong>Choosing the Right Type<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Selecting the right type of logo depends on various factors, including your industry, target audience, and brand message. If you&#8217;re unsure, consulting with a <a href=\"https:\/\/www.wonderdesigninc.com\/\">professional logo design service<\/a> can offer expert guidance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_Considerations\"><\/span><strong>Design Considerations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best logos are not just aesthetically pleasing but also versatile. They should look good in black and white, be scalable, and be easy to reproduce on various media types. Also, in today&#8217;s digital age, logos should be compatible with video formats as some of the <a href=\"https:\/\/www.wonderdesigninc.com\/video-animation-services\/\">best video animation services<\/a> now incorporate logo designs into their offerings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Psychology_Behind_Logo_Types\"><\/span><strong>Psychology Behind Logo Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Different logos evoke different emotional responses. For example, a mascot might create a sense of fun or nostalgia, while an emblem can evoke a sense of tradition or authority. Understanding this psychology can help in choosing a logo that aligns with your brand&#8217;s identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historical_Context\"><\/span><strong>Historical Context<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The history of logo design dates back to ancient times, but the modern concept developed with the advent of advertising and mass production. Each type of logo has its own history, and understanding this can add depth to your brand story.<\/p>\n\n\n\n<p>Read Must: <a href=\"https:\/\/dohaj.com\/blog\/7-essential-digital-marketing-strategies-for-startups\/\">7 Essential Digital Marketing Strategies for Startups<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Logos are more than just pretty designs; they are the visual embodiment of a brand&#8217;s identity. Whether you&#8217;re a startup seeking a fresh logo or an established brand considering a revamp, understanding these seven types of logos and their uses is crucial. And if in doubt, don&#8217;t hesitate to seek out a professional logo design service to help you create a logo that not just looks good but also aligns perfectly with your brand values.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitive marketplace, creating a strong logo designs brand identity is more crucial than ever. One essential element of that identity [&hellip;]<\/p>\n","protected":false},"author":1470,"featured_media":13454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[5995,5994],"class_list":["post-13453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-best-video-animation-services","tag-professional-logo-design-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 7 Types Of Logo Designs (And How To Use Them)<\/title>\n<meta name=\"description\" content=\"Competitive marketplace, creating a strong logo designs brand identity is more crucial than ever one essential element.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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