Customer Review Examples How To Respond As A Small Business?
Humans aren’t always independent thinkers when it comes to making decisions whether they are big or small. To make the right decisions they need opinions, perspectives, or advice to buy a small item like a cup of coffee to a big item like a car. Their networks and circles got bigger every day with the internet booming every second. With just a single Google search, anyone can see what people all across the globe are thinking about a particular product or service.
With shoppers, these customer reviews hold importance. Because more than 93% of customers’ decisions are influenced by the reviews whether they are positive or negative. When discovering a local business, every nine out of ten customers around the world will consult customer reviews. So, being a business or brand, you can accumulate a customer review widget on your business website to display customer reviews. This will build social proof for your business and make it trustworthy among prospective customers. Read this blog to learn more about customer reviews, their importance, and much more.
What Is The Importance Of Customer Reviews For Small Business?
When it comes to marketing, small businesses are short on budget as compared to big brands. This is the reason why customer reviews are crucial because they are the cost-effective method to provide surety to potential customers. Here are some reasons mentioned below that will show why customer reviews are so important:
1. Social Proof
Sometimes customers require a push to buy an item and having a genuine review that provides insights about that product will give them that push to purchase the product. Customer reviews have a special place in the hearts of shoppers among different types of social proof that are present over the internet.
2. Boost SEO
For those closely linked to your product, most customer reviews include lots of keywords that your customers are searching for. Customer reviews are published regularly. To drive high-quality traffic to your webpage, both these factors will add to make for a great SEO.
3. Provides Feedback
When a product gets ready sometimes it’s hard for businesses to spot the flaws in it. This is the reason why customer reviews come in to help provide you with valuable feedback that can be improved which eventually increases sales.
Customer Reviews Examples By Indutrywise
It becomes very challenging to ask customers to provide you with positive customer feedback about your business or brand. To promote transparency and to encourage customers, it’s always good to share reviews on your website. There are some customer reviews examples that are mentioned below, have a look.
1. Hospitality Industry
Customer reviews play a very significant role in the hospitality industry. You’ll receive more customer reviews if you give equal space to both positive and negative reviews. For example, Booking.com asks customers to review the things they like or the things they don’t like about their hospitality service.
2. Technology Industry
In this industry, the reviews provided by customers about a product or service are very important for prospective customers. After reading the reviews, a potential customer will feel that the review is genuine and the customer who wrote this has used the product or service itself. This will give an added reassurance to the potential customers.
3. E-commerce Industry
The customer reviews in the E-commerce industry just like any other industry will offer detailed and constructive feedback about the product and service. Some of the customer reviews will include images that certainly give surety about the product when any user reads the review. For example, Amazon customer reviews are the best when it comes to image-equipped reviews.
How To Respond To Customer Reviews?
Responding to customer reviews for a brand or business is an important part of customer service and the brand reputation also gets affected. There are some tips listed below about responding to both positive and negative reviews in a professional manner, Have a look!
1. Positive Reviews Responding
Any business or brand would feel happy when they receive positive customer reviews. You must take the right steps so that your customers will give you the reviews that way and stay loyal to your brand. Here are a couple of suggestions that you can consider while giving a reply to positive reviews.
- Respond as soon as possible, within a couple of days
- Take the chance to provide them with new information
- Craft your message more personalized toward them
- Take their permission to show the review on your website
2. Negative Reviews Responding
Negative reviews will make you upset or frustrated but as a brand, you have to handle the situation and respond politely. With the right encouragement, the most unsatisfied customer can change their opinion. Take these below-mentioned points into consideration while replying to negative customer reviews.
- Don’t neglect the negative reviews, always respond to them
- Try to convince them to resolve their issue
- Don’t delete the negative feedback given by customers
- Before responding, try to practice compassion
Conclusion
For any business to grow, customers are the main element. Getting their point of view about their experience of using your product or service and being genuinely interested in that feedback is the key. Without providing your prospective customers with any social proof or reviews and expecting that they will invest in your business will not work well. Leverage the power of customer reviews in the favor of your business by displaying them on your website.
