In this world of advanced technology, people use to buy things online because they think it is an easy and time-saving process. Also, many businesses have now shifted to the Internet, and more than 70% of businesses have their own websites.
Considering the digital age we are living in, it’s become very important to translate your website into more than one language for different speakers. Especially, for serving customers in different regions of the world, making your website multilingual has become a necessity.
Simply put, website localization is now known as the best way to approach the target audience in different regions.
There are different reasons for translating the website, which are
- To expand and attract the audience
- Make your brand popular globally
- Stay ahead of your competitors
- Boost traffic, sales, and revenue
- Deliver the best customer experience
- Ensure an effective SEO strategy
Benefits of Translating Websites
For the expansion of business globally, the website plays a crucial role in expanding the audience and providing benefits in the competing market.
- Firstly, it is beneficial for foreign consumers who easily get information about their favorite brands in their native language.
- It differentiates your business from other competitive businesses.
- Your website is the best way to market your content internationally.
- It has the power to improve the image of your brand by impressing the audience in their languages.
Thus, if the website is available in only one language for the audience, it can miss the opportunity for more sales from other language audiences. Multilingual services, like website translation services, are helpful in this process. These services translate your website professionally and increase the traffic on your page from different countries of the world.
Best Languages to Translate Your Website
Translating websites into different languages seems like an easy process. But it’s not as simple as it sounds.
Firstly, you have to do extensive research on what audience is really visiting our website. In which products they are interested and from which country they belong. Secondly, which language they use to communicate?
By solving all these queries you can better understand which language you should choose for translating your website and marketing products. For example, consider a brand that is targeting a market in India. It has to select Hindi translation services to hold a position in the market by translating the brand into Hindi language.
But, various countries have a diversity of languages. So, you have to choose the most widely spoken and dominant language in that region. For example, in India, more than 122 languages are spoken. So we you use Hindi translation services for translating our website for India in the required language. So, the first step is to decide in which language you need translation for your website.
Here are estimated analytics of some most spoken languages in the world in 2023:
- English- more than 1.452 billion speakers
- Mandarin Chinese- more than 1.118 billion speakers
- Hindi- more than 600 million speakers
- Spanish- more than 530 million speakers
- Arabic- more than 370 million speakers
- French- more than 300 million speakers
- Russian- more than 250 million speakers
- Portuguese- more than 220 million speakers
- These are some of the mainly used languages in the world.
English Language
This is the most spoken language globally. Also known as a universal language, it has become the official international market language. This is also used as the first language in many countries, such as the US, the UK, Canada, and also in Australia, etc.
As, this language has a large number of speakers, translating your website into the English language may increase the traffic of the audience and result in great revenue.
Mandarin Chinese
China is considered the next economic power in the world. It contributes more than 18% of the world’s population. And has more than 1 billion speakers worldwide. It’s a fascinating language and has a rich history. So, translating the website into Mandarin can globalize your business and improve the customer experience.
Hindi language
Hindi is the language of natives of Asia. And if you want to expand your business mainly in the Asian market, Hindi can be a helpful language. According to an estimate, only 9-10% of the population of Indian people speaks and understands the English language. This fact makes translating the website into Hindi important. Therefore, Hindi translation services play a role in translating the website into Hindi language. It will not only result in cost efficiency, but also improve the marketing and awareness of the brand, product, and services that your website provides.
Spanish Language
It is the language of romance mainly originating in the Iberian Peninsula. The people of Spain mainly use Spanish instead of English. So, if you have an English-only website, it can result in a loss of attraction for Spanish people. Therefore, if you want to tap into Spanish markets, it’s important to translate your website. Due to its difficult vocabulary and sounds it is difficult to translate your data in this language. But, website translation services help you translate your website into the Spanish language more efficiently.
Arabic Language
Arab is very popular due to its tourist attraction, business, and trade. These factors are important to consider while choosing the language in which your website needs translation. Due to the great importance of this language in the world, people translate their websites into the Arabic language which acts as a source of attraction for huge audiences.
All these are the in-demand languages and translating your websites in them can help you expand your reach.
