Large-scale businesses need to have solid online presence. They can achieve this by using enterprise web design techniques to create websites that help attract and retain customers. Enterprise web design is the process of creating a series of web pages to promote and showcase a corporation’s products or services. An efficient enterprise website can help provide a better user experience. There are several key characteristics that an enterprise website must have. Read on to learn more about these features!
1. High Level of Security
One of the most important things that must be considered when creating an enterprise-level website is the level of security. The last thing businesses want is for customer data to be compromised due to a security breach. To prevent this from happening, web developers can implement features such as firewalls and DDoS protection. E-commerce websites can add in security measures to their checkout portals so customers’ financial data remains secure. Enterprise web developers should also implement SSL certificates to encrypt the connections between the website’s server and a visitor’s browser so sensitive information is protected. The web development team should also regularly scan the website for malware and viruses.
2. Visual Appeal
An enterprise website should be visually appealing. Web users are more likely to exit a website if they think the interface looks outdated or messy. The appearance of a website should also differ based on its target audiences and the products or services it offers. For example, a financial services company’s website should look clean and professional while a clothing brand can include more playful elements in its website.
3. Information Presented in a Well-Organized Manner
Another important aspect of enterprise web development is the website’s design. The website’s content must be presented in a well-organized manner so visitors can quickly and easily find what they are looking for. Having organized information can help improve the website’s user experience. Web developers can improve a website’s navigation by including a menu on the top or side of each page. Visitors can use this menu to easily access the pages they want to go to.
4. Mobile-Friendliness
Approximately 60% of web traffic comes from mobile devices. If users are unable to properly navigate a website on their mobile devices, they will bounce from the page. To avoid losing out on potential customers, enterprise web developers should use responsive web design techniques to ensure that the website can be properly viewed on navigate on all device types and screen resolutions. Therefore, enterprises can ensure that their websites can be properly viewed by anyone that surfs the web using their smartphone or tablet instead of a computer.
5. Compatibility with Major Web Browsers
A well-designed enterprise website should also be compatible with all major web browsers. The web development team should ensure that there are no inconsistencies in the user interface when testing it across different browsers. Companies should not be losing out on potential customers because their websites would not properly load on users’ chosen browsers.
Also Read: The Evolution and Importance of Web Development in the Digital Age
6. Fast Loading Times
Most people expect a website to load in five seconds or less. If the website takes a long time to load, many users will leave the site. To avoid losing out on valuable customers, enterprise web developers should improve the web pages to increase their loading times. Web developers can increase page loading times by caching content, compressing images, and reducing redirects.
7. Interactive Elements
Another characteristic that should be considered in enterprise web development is the inclusion of interactive elements. Customers will spend more time on a website if there is content they can interact with. When users spend more time on a website, it will increase the site’s search engine rankings.
Examples of interactive content that can be implemented in enterprise websites include infographics, product quizzes, surveys, calculators, and virtual product testing. The included interactive elements should fit the company’s industry. For example, a real estate company’s website could include calculators to help users determine the cost of a home payment while a makeup brand could include product testing so users can see how products would look on them before committing to buying them.
Selecting an Enterprise Web Design Service
If enterprise-level companies need help creating a website and do not have an efficient web development team, they can hire the services of a third-party agency. Managers can research web development companies specializing in enterprise web development services and select one that has served organizations like theirs in the past.
Bottom Line
The success of an enterprise-level website depends on its website. Companies will attract and retain more customers if they have well-designed websites. Some of the characteristics that an enterprise website should include high-security levels, a visually appealing layout, information that is easy to find, computability with mobile devices and all major browsers, fast loading times, and interactive elements.
If enterprise-level companies want to implement the best web development services, they should contact Zorbis. Zorbis is a leading enterprise website development company. To learn more, visit https://www.zorbis.com/.
